Tag Archives: bwin

bwin launches blockbuster campaign for Russia 2018

SBC News bwin launches blockbuster campaign for Russia 2018

GVC Holdings’ European sports betting subsidiary bwin, has announced the launch of its World Cup Russia 2018 multi-vertical marketing campaign ‘Who Stole the Cup?’ Continuing its ‘blockbuster approach’ to promoting its sportsbook product, bwin marketing details that ‘Who Stole the Cup?’ is the sequel to 2017’s European-wide ‘The Race’ campaign. bwin latest marketing campaign is produced by Spanish director Pedro …

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Scott Longley – A short history of betting shirt sponsorship in football (part 1)

SBC News Scott Longley – A short history of betting shirt sponsorship in football (part 1)

Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …

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GVC Holdings and Ladbrokes Coral – The story so far

SBC News GVC Holdings and Ladbrokes Coral - The story so far

After securing a near majority approval of its shareholders to proceed with the proposed acquisition of Ladbrokes Coral Plc, GVC Holdings has further receivgo-aheado ahead of its investor counterparts at the FTSE100 betting  group. The transaction is now set to be forwarded on to the United Kingdom’s High Court for final judgement (target date 23 March) It has, however, been …

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Gambling Commission hands ElectraWorks £350,000 fine

SBC News Gambling Commission hands ElectraWorks £350,000 fine

Online gambling business ElectraWorks has been fined £350,000 by the Gambling Commission for repeatedly misleading consumers with adverts relating to free bonuses. Additionally, the operator has also received a formal warning from the Commission for failing to ensure that the person responsible for marketing at the business was in possession of a personal management licence. On 17 August 2016 the …

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Yggdrasil expansions continue into Spain

Dirección General de Ordenación del Juego

Yggdrasil Gaming has continued its expansion strategy into new markets, with an announcement that a deal has been reached to offer its titles within Spain. Working in conjunction with existing partner GVC, Yggdrasil details that the firm is set to enter the regulated Spanish iGaming market later this year. GVC, whose strong presence within market of Spain is partly aligned …

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Jdigital ups responsibility initiatives as Spain prepares for market expansion

SBC News Jdigital ups responsibility initiatives as Spain prepares for market expansion

Seeking to bolster Spanish market integrity provisions and social responsibility initiatives, Spanish industry trade body, La Asociación Española de Juego Digital (Jdigital), has announced the launch of new information portal JuegoESresponsable (juegoesresponsable.org). The portal seeks to bring transparency to Spanish online gambling consumers, whilst highlighting responsible gambling practices and social responsibility projects undertaken by Spanish market stakeholders. Jdigital informs that JuegoESresponsable, …

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GVC expects top profits following strong 2017 finish

SBC News GVC expects top profits following strong 2017 finish

FTSE online gambling group GVC Holdings has this morning informed investors that it expects its full-year corporate earnings to be at the top end of management expectations having finished 2017 trading strongly. Issuing its Q4 2017 trading update (period ending 31 December), GVC reports daily group net gaming revenues of €2.2 million up 24% on corresponding Q4 2016 daily NGR …

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GVC set for £4bn Ladbrokes Coral takeover

SBC News GVC set for £4bn Ladbrokes Coral takeover

FTSE online gambling group GVC Holdings has today detailed its proposed bid for bookmaker Ladbrokes Coral Plc, putting forward a takeover deal that could be worth up to £4 billion, creating a new multi-channel, multi-market gambling group. Bringing clarity to its initial bid (first announced 7 December), GVC’s proposition values Ladbrokes Coral at 160.9p per share, equating to approximately £3.2 billion. However, deal …

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Marketing & product refinements help GVC navigate quiet Q3 2016 sports calendar

SBC News Marketing & product refinements help GVC navigate quiet Q3 2016 sports calendar

Issuing its Q3 2017 trading update (period ending 30 September), FTSE-listed online gambling group GVC Holdings has reported a continued strong corporate momentum, recording growth across its key metrics and KPIs. Despite competing against a tough Q3 2016 comparative period which featured the final stages of UEFA Euro 2016, GVC would report a 1% increase in daily wagering to €11.3 …

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Bwin nets Eurosport Deutschland Bundesliga sponsorship

SBC News Bwin nets Eurosport Deutschland Bundesliga sponsorship

GVC Holdings’ sports betting subsidiary Bwin has extended its existing partnership with European sports broadcaster Eurosport (Discovery Networks) becoming the lead sponsor of all its Bundesliga coverage. Agreeing on sponsorship terms, Bwin will boost its coverage across all Eurosport Deutschland channels, becoming the principal sponsor of Bundesliga Friday, Sunday and Monday night football matches on Eurosport’s HD network. Further to …

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