SBC News Voice of the Sports Betting Industry
With over 10 years of experience, Wettfreunde has earned a reputation for housing some of the best German language content relating to sports betting insights and knowledge, while delivering a highly objective system determining an operator’s quality against a series of stress tests.
The site, which translates to English as ‘for betting friends’, has quickly become the go to place for bookmaker reviews, as well as for those seeking in-depth match analysis, data based tips, outrights odds comparison and an “exhaustive educational section” covering all things sports betting.
So, how does Wettfreunde find the inspiration for this hard-hitting content? We caught up with Martin Huber, Lead Content Manager at Better Collective Vienna, who provided a quick glimpse into the firm’s differentiation strategy, before revealing the music behind the Wettfreunde magic.
Huber explained: “As the brand name already indicates, the site stands out due to its personal approach. According to our expert teams’ key principle “Von Wettfreunden, für Wettfreunde” (translates to ‘from betting friends, for betting friends’), we are keen on providing tipsters with the best possible set up for successful betting – just like real friends would do.
“Therefore trustworthiness, objectivity and journalistic honesty will always be the main goals Wettfreunde is striving for, and how we will stand out from the rest of the market, regardless of whether the focus is on sports tips, reviews, bonus coverage or educational aspects.
“However, producing some of the best German language content doesn’t come easy – sometimes even the best journalists need a little musical lift to deliver the best sports betting insights. Here’s what three of our own team play to get those creative juices flowing.”
Markus, aka ‘The Journalist’
- Working in the Coal Mine – Lee Dorsey
- “The song title speaks for itself!”
Oliver, aka ‘The Pioneer’
- Don’t stop me now – Queen
- “After a small dose of Queen, I’m nearly unstoppable!”
Matthias, aka ‘The Young Gun’
- Feuer Frei! – Rammstein
- “While working, I prefer the heavy sounds of Rammstein on my headphones. Their music is the best way to wake me up in the morning – even better than coffee.”
