The governance of industry affiliate marketing group Better Collective has disclosed that it intends to pursue a public listing on the Stockholm Nasdaq Exchange.
Issuing a corporate update, the Copenhagen-based enterprise, details that it seeks to diversify its shareholder base, improving its access to capital markets.
The funds raised through its Stockholm IPO, will be used to further Better Collective’s ongoing acquisition growth strategy, expanding the firm’s multi-market affiliate network.
Founded in 2002, by Jesper Søgaard (CEO) and Christian K Rasmussen (COO), Better Collective has developed some the betting sectors highest coverage affiliate portals, including leading European sports betting community bettingexpert.com.
Jesper Søgaard, co-founder and CEO of Better Collective:
“Since Christian and I started the Better Collective journey together in 2002, we have made it our mission to make sports betting and gambling entertaining, transparent and fair. In recent years, we really went beyond the organic growth path and started executing our M&A-strategy. We have delivered solid growth, launched new innovative products, and lifted the company to new standards on all levels. We find ourselves in a strong position based on our scale, international presence, and technological expertise. We find that the time is right for accelerating our growth even further and taking a leading role in the ongoing consolidation of iGaming affiliates.”
Throughout 2017 and 2018, Better Collective has moved to strengthen its governance structure, with the company having enlarged its operational entity through M&A, and with a view to assessing future corporate growth options.
Furthermore, as a technology firm Better Collective has moved beyond the ‘betting affiliate space’, developing a number of innovative bookmaker API integrations, expanding its player community dynamics.
Jens Bager, Chairman of the Board of Better Collective: “Better Collective has been on a continuous growth journey. The financial results speak for themselves, with an average revenue growth of 52% (CAGR) since 2015. Better Collective is well-positioned to leverage the many opportunities in a booming iGaming market, and we believe the IPO offers an optimal funding set-up to continue the proactive acquisition strategy.
“We have prepared for the journey ahead by building a talented management team that is led by the founders, both of whom have unusually long track records in this young industry. With equally strong experience from large-cap companies sitting on our board of directors, I believe Better Collective is in a great position to reach the next level.”