Betsson Group has renewed its sponsorship with Argentinian football club, Boca Juniors, until the 2028 season.
The Swedish sportsbook will continue to be the team’s main sponsor, while its branding will also remain on the front of the shirts. It was also reported that Boca will receive just over £6m a year under this sponsorship.
Jesper Svensson, CEO of Betsson Operations, reflected on the impact of this collaboration and underlined how the initial agreement, signed in June 2023, marked a crucial moment in Betsson’s growth in Latin America.
“We have always admired the history and legacy of Boca Juniors, and we are truly honored to continue supporting this extraordinary club,” he said.
“As a company with Swedish roots, we feel a deep connection through our shared history and passion. This partnership not only strengthens our presence in the region, but also helps us connect with a global audience.”
The collaboartion also places a focus on responsible gaming and to close 2024, the partners shared an advertising campaign featuring Boca Juniors players to raise awareness about responsible gaming.
In a promotional announcement, Edinson Cavani Miguel Merentiel and Lautaro Blanco called on users to “play responsibly, on a safe site, and only if they are of legal age”.
On the extension, Juan Román Riquelme, a previous Boca player and current President of the club, added: “We are very happy. We have been lucky enough to start this partnership with Betsson on June 25, 2023 together, and today thanks to Betsson’s trust and the great work being done, we were able to renew until December 2028. For me it is a great happiness and I greatly appreciate the trust. Hopefully the future finds us celebrating together.”
Finally, to conclude, Maximiliano Bellio , Betsson Country Manager for Argentina, stated: “From the beginning, Boca’s leadership, especially with Juan Román Riquelme, has shown great professionalism in working with us.
“This renewal reinforces our commitment to Latin American football and reflects our continued success in the region. With more than 60 years of experience, Betsson brings security and a track record, and we are dedicated to promoting responsible gaming while improving the entertainment experience for fans of legal age.”