Latin America is a prominent emerging market in the international sports betting sector, with countries such as Colombia having already embraced regulation, whilst others such as Argentina, Mexico and Brazil are beginning to open their sectors.. Speaking to SBC Digital – Latinoamerica, the SBC Leaders Panel outlined the significance of the emerging market and highlighted key factors for success in …
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Peru’s Liga 1 football championship is set to undertake its first name change in more than 20 years as Betsson Peru, becomes forms a strategic alliance with the Peruvian Football Federation (FPF), confirmed this week. The partnership will see Liga 1 Peru’s top division of professional football renamed as the ‘Liga 1 Betsson‘, as the European online gambling group becomes …
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Multi-platform iGaming marketing firm Interactive Gaming Group (IGG) has strengthened its board with the appointment of Cristina Niculae as the new CEO. Niculae has over 17 years of experience in business leadership roles. Most recently, she held the position of Chief Strategy Officer at GiG, having joined the company in 2017 as the Chief Operating Officer of its iGamingCloud business. …
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Betsson AB has appointed LeanConvert to serve as lead digital optimisation and conversion agency across its international portfolio of +20 brands. The specialist UX and UI agency will undertake a review of Betsson’s individual brand strategies with regards to their onsite user conversion rates and optimisation capabilities. The partnership will see Betsson marketing and web development teams supported by LeanConvert …
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It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …
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“Covid has taught us to think flexibly and react quickly using all the possible tools in a creative way,” said Snaitech CEO Fabio Schiavolin, as he told SBC Leaders about adapting his approach to leading the Italian multichannel operator through the pandemic. The exclusive interview with Schiavolin kicks off the final 2020 issue of the publication, formerly known as SBC …
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Betsafe, the flagship European sportsbook property of Betsson AB, has signed its first major esports sponsorship agreement with GODSENT. In securing a three-year partnership, Betsafe has become the principal sportsbook partner of GODSENT, recognised as Sweden’s leading pro-esports organisation. Further partnership terms will see Betsafe serve as headline sponsor of GODSENT’s CS:GO division – with both parties working together to …
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“The third quarter of 2020 has delivered a significant step forward for GiG as a B2B focused organisation,” wrote CEO Richard Brown, as the company’s quarterly revenues reached €17.9m with EBITDA of €3.2m. Adjusted revenues were recorded at €14.2m – an increase of 42% from €10.0m year-on-year, while EBITDA was up by €3.6m. This growth, said Brown, was complemented with …
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Following on from its partnership with city rival AC Milan, Betsson AB has confirmed that its flagship Italian igaming property StarCasino will serve as ‘principal Infotainment partner’ of Inter Milan FC. Abiding by Italy’s ‘Decree Laws’ prohibiting all forms of gambling advertising, Betsson AB will develop exclusive digital content for Inter fans published on its new media platform Starcasino.sport. Launched …
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Betting’s C-level agenda holds no respite, as European markets prepare for another round of COVID-19 restrictions and lockdown enforcements. Moderating a CEO panel at this morning’s Betting on Sports Europe – Digital, Keith O’Loughlin, SVP of Sportsbook & Platforms for SG Digital, asked participants whether a second wave has created further disruptions for betting returning to any semblance of normality. …
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