Tag Archives: betsson

Betsson AB has obtained online licences from Greece’s Hellenic Gaming Commission (HGC), and has confirmed that it will move ahead with plans to launch its flagship Betsson brand in the country within the coming weeks.  The Stockholm-listed operator confirmed that HGC had approved its upcoming brand to offer the full regulated market provisions for online sportsbook, casino and virtual sports.     …

Betsson has strengthened its brand visibility and marketing initiatives in the Nordic countries, striking a partnership with Norwegian Toppserien women’s football club Avaldsnes IL. Part of a wider international marketing strategy, Betsson’s new status as the main sponsor of Avaldsnes will grant the firm greater brand exposure via kit advertising in all matches played outside of Norway. For domestic fixtures, …

Caesars Entertainment has announced that it will begin the bidding contest for the European and UK home assets of WIlliam Hill, formally completing its takeover of the heritage bookmaker last month.  Reported in The Telegraph, the sale will include all of William Hill’s high street shops – which number around 1,400 in the UK and Ireland – as well as …

Betsson AB states that it has ‘broadly achieved’ its opening objectives to 2021 trading, maintaining strong geographical growth despite facing operating challenges within Germany and Norway.  Detailing its Q1 finances, the group achieved total revenue of SEK1,592.8  million, an increase of 12%, whilst operating income (EBIT) stood at SEK276.1 million, representing an increase of 6% with a 17.3% EBIT margin. …

Betsson AB has agreed to invest €8.8 million in JDP Tech Ltd, a specialist payment processing firm for South American market transactions. The deal, undertaken through Betsson’s venture investment subsidiary Perch AB, will see the Stockholm-listed online gambling group acquire a 50% stake in JDP Tech. “This allows Betsson to secure customer payment flows for the continued expansion in Latin …

Betsson AB continues its South American expansion agreeing to form a strategic joint-venture with Mexico’s Big Bola Casinos. The Stockholm-listed online gambling group has announced that Big Bola, one of Mexico’s fourteen federally approved SEGOB gambling operators, will carry its new ‘Betsson Mexico’ sports betting and igaming brand. Big Bola is recognised as one of Mexico’s leading gambling groups, operating …

Betsson has become the first official betting partner of ‘La Roja’ – the Chilean national football team aiming to qualify for the FIFA World Cup Qatar 2022. Securing an agreement with the Federacion de Futbol de Chile (FFC) until December 2022, the Betsson brand joins Nike, Coca Cola, Banco Santander and Claro supermarkets as a principal partner of La Roja.  …

BtoBet has forged a new partnership with Incentive Games, which will see the latter provide the Aspire Global-owned operator with its suite of paid-to-play virtual sports games. The agreement will primarily focus on the Latin America, Europe and African markets, and will make popular titles such as Virtual-League: Penalties, and Virtual-League: Racing available to BtoBet’s regional partners. Sabrina Soldà, Chief …

Playtech Plc has continued its strong tier-1 commercial momentum by announcing that Betsson AB has upgraded its lead igaming services contract.   Securing a four-year extension, Playtech will deploy its customised live studio gaming suite across Betsson’s European portfolio for the flagship brands of Betsson, Betsafe, NordicBet and EuropeBet. The partnership will see Betsson’s live casino games inventory significantly enhanced with …