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Pariplay confirms content partnership with Betsson

Pariplay has announced a deal with Betsson, which will see the industry provider roll out its portfolio of online slot content across the Stockholm-based operator’s online casino offering.

The deal, which follows on quickly from a similar agreement with Interwetten, was facilitated by Pariplay’s ongoing strategic partnership with iSoftBet, an existing software partner for Betsson.

Pariplay and iSoftBet, a London-based online and mobile casino software provider, distribute each other’s content through their respective content aggregator networks, FUSION and Game Aggregation Platform.

Games such as Atari Black Widow, The Magical Forest and The Three Stooges are now live on Betsson.com, alongside the Pariplay’s latest branded title Atari Asteroids and Betsson’s pre-existing suite of 400 video slot titles.

Adrian Bailey, General Manager at Pariplay, said: “We’re delighted to see our slots portfolio offered to players at Betsson.com, a globally-recognized gaming brand.

“As we bring new games to market in 2017 and beyond, we look forward to our content having a growing impact on the brand’s player acquisition and retention.”

Pariplay aims to release further branded titles later in H1 2017, which includes two games based on Valiant Comics’ brands Bloodshot and Sharknado.

Earlier this month, Betsson announced the launch of its third student training program, ’The Betsson Academy 2017’, which has been designed to find fresh future talent for its operations.