Aspire appoints new Head of Sports

In anticipation for the imminent launch of its new sports betting product, Aspire Global has announced the appointment of Morten Hauge as the company’s Head of Sports.

The company revealed that it was seeking to recruit an experienced figure who had the knowledge and ability to leverage this new vertical and to drive growth across numerous key markets.

Hauge has a 12-year history  in sports roles at some of the largest iGaming operators, including Unibet, Betfair and Betsson, where his role revolved around creating and implementing a data-driven sports life cycle strategy.

With additional experience in Commercial Activities, CRM, Customer Journey, Trading, Risk Management and Product, Hauge brings an extensive skillset to the table at a critical juncture for ASG.

Tsachi Maimon, CEO of Aspire Global said: “It is important for us not only to offer the leading sportsbook product, but also to have top-level talent with the experience necessary to monetise it most effectively. I’m certain that Morten will be a great addition to our team and will contribute greatly to our projected growth, both in terms of sports and overall.”

The appointment follows on from Aspire entering into the Portuguese market, after reaching an agreement with one of the country’s largest media organisations, Cofina.

Hauge commented: “I am genuinely honoured to join ASG, and am relishing the opportunity to begin work on creating one of the best sportsbook experiences in the industry, using my extensive experience and knowledge of both client demands and player behaviour.”