Tag Archives: Betfred

Betfred announces departure of Nightingale as Group Finance Director

SBC News Betfred announces departure of Nightingale as Group Finance Director

Betfred have announced that Group Finance Director Barry Nightingale will step down from his position after seven years’ service.  Nightingale will be replaced by Group Financial Controller Nicole Barr. Nightingale joined Betfred in 2008 were he led financial planning for the operator’s multiple business divisions. During his tenure as Group Finance Director, Nightingale led Betfred’s £265 million buyout of the …

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Betfred ends Australian operations

SBC News Betfred ends Australian operations

UK bookmaker Betfred has announced that it has shut down its Australian facing operations, just six months after its launch. Betfred Australia began operations in May 2014 after securing a licence under the Northern Territory Gaming Commission. The company had appointed former Centerbet Marketing Director Luke Brill as Managing Director of Betfred Australia. Betfred had entered the Australian market with …

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Fred Done to chair CardOne Banking

SBC News Fred Done to chair CardOne Banking

Fred Done founder of BetFred, the UK’s largest independent bookmaker has been appointed Chairman of online finance and banking start-up CardOne. CardOne allows for easy access to funds for online customers and small businesses. The Chester based company currently handles currently £600 million customer transactions from 20,000 online banking accounts. Commenting on his appointment as Chairman, Done stated “Having invested …

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Betfred launches live stream racing content

SBC News Betfred launches live stream racing content

UK bookmaker Betfred has partnered with racing content providers At The Races and Racing UK to introduce live track coverage of UK and Irish horseracing events. The live streaming services will be available on both desktop and mobile platforms. Betfred sports betting operations, announced that the update of live race streaming had been made available to mobile betting customer last …

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EIG Berlin Notes – Betfred CRM Case Study

SBC News EIG Berlin Notes - Betfred CRM Case Study

Session Overview Michelle Livingstone Betfred CRM Manager presents the EIG Berlin audience with an overview of Betfred’s unique Customer retention and communication strategies. Livingstone sheds insight on handling customers between traditional and mobile verticals, what key data and player trends Betfred are looking to evaluate and expose. Livingstone further talks about changing strategies and values when assessing customer journey Session …

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Totesport mobile offer gets full revamp

SBC News Totesport mobile offer gets full revamp

Totesport.com, the online arm of the Tote Organisation now owned by Betfred, has significantly revamped its mobile offering. Previously the totesport.com mobile offer would only take horseracing and some totepool bets, but the new mobile service has a full sportsbook plus the opportunity to place all totepool bets. Digital Operations Manager Andy Porter commented: “It’s been a record breaking year …

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Not a game of passing the buck but definitely more to play for – the Senet Group

SBC News Not a game of passing the buck but definitely more to play for – the Senet Group

Gambling Consultant Steve Donoughue takes a look at the attempt of bookmakers to replicate the alcohol industry’s Portman Group. Yesterday saw the launch of the Senet Group by the big 3 Bookmakers and Irish upstart Paddy Power. For those of you who missed it, which is odd because it got some good news coverage, the Senet Group will be an …

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Fred Done backs Degree 53

SBC News Fred Done backs Degree 53

  UK betting billionaire Fred Done, founder of bookmaker BetFred has invested in Manchester based start-up Degree 53. The app developer is set to launch Myracingresults.com, a one stop shop horse racing portal, where racing enthusiasts will be able to access racing results, daily race cards, live betting odd and expert tips and information. Myracingresults.com is the first product launch …

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John Haddock promoted to Betfred CEO

SBC News John Haddock promoted to Betfred CEO

Betfred managing director John Haddock has been promoted to the role of CEO. Haddock has been with the firm over 30 years and helped oversee the organisation’s huge expansion, going from c450 betting shops in 2004 to almost 1,400 today. The CEO chair has been vacant since Trevor Beaumont’s departure two years ago. Haddock told the Racing Post: “I’m delighted …

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Betfred announces online marketing reshuffle

SBC News Betfred announces online marketing reshuffle

Manchester based sports betting operator have announced the departures of Digital Managing Director Christopher Sheffield and Head of Online Marketing Adele Lawton. The operator is currently in the midst of a management reshuffle for its online marketing division, as it looks to revamp its digital inventory. Betfred will seek replacements for Sheffield and Lawton through specialist executive search services. Christopher …

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