Tag Archives: Betfred

SBC Events breaks attendance records with second Betting on Sports

Betting on Sports

A record number of delegates, exhibitors and top-level industry speakers attended the second edition of the Betting on Sports conference, held from 12-15 September at the Olympia Conference Centre in London. There were more than 1,300 registrations, a 100% increase on the number for the inaugural edition of the event and a 30% increase on attendance from this year’s biggest …

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Fred Done – Tote dispute sees ‘Betfred finished with UK racing’

SBC News Fred Done - Tote dispute sees 'Betfred finished with UK racing'

Independent bookmaker Betfred is ready to scrap its entire commercial relationship with UK racing, detailing that it will no longer sponsor events and cull its entire on-course betting portfolio. A frustrated Fred Done founder of Betfred has stated to the Racing Post that his company ‘can live without the sport’ and that the bookmaker’s ‘association with racing is now broken’. …

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Strongest ever speaker lineup for next week’s Betting on Sports

Speaker lineup

There’s just one week left to secure your ticket to Betting on Sports 2017 (12-15 September), an event stocked with the strongest lineup of speakers the sports betting industry has ever seen. Next week Olympia Conference Centre will open its doors to more than 1,200 high-level delegates, including representatives of more than 120 operators, 80 high-level affiliates and hundreds of …

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Perfect Match…Betfred deploys Aurum ‘reconciliation’ systems across UK estates

SBC News Perfect Match...Betfred deploys Aurum ‘reconciliation’ systems across UK estates

UK independent bookmaker Betfred has implemented new ‘reconciliation’ systems across its 1,600 betting estates powered by financial data matching software specialist Aurum Solutions. Updating stakeholders, Betfred detailed that Aurum’s software would replace legacy provisions for its betting shop reconciliation functions which were inefficient for the bookmaker’s day-to-day demands. June Manock, Betfred’s Head of Control, explained: “One of the issues we …

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Betfred uses Stuart Pearce again for new season football campaign

SBC News Betfred uses Stuart Pearce again for new season football campaign

Bookmaker Betfred has once again turned to former England international Stuart Pearce to be the face of its football betting campaign on Sky Sports. The bookmaker likes the former Manchester City manager’s no-nonsense opinion as it believes he has great credibility from his much-travelled hard-tackling playing career at Coventry, Nottingham Forest, Newcastle, West Ham and City. He picked up 78 …

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Betfred boosts betting shop content with The Racing Partnership deal

SBC News Betfred boosts betting shop content with The Racing Partnership deal

Updating the market, UK independent bookmaker Betfred has agreed an extended media rights deal with The Racing Partnership (TRP), the official broadcast company for the Arena Racing Company (ARC). The agreed deal will see TRP content from fifteen ARC racecourses and seven syndicated independent racetracks, broadcast with immediate effect across Betfred’s UK retail portfolio of +1600 betting shops. Further to …

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Nektan Plc acquires Nektan Marketing Services from Betfred Founder

Israeli - Copyright: tsyhun / 123RF Stock Photo

Nektan Plc, an international gaming solutions and services provider has announced the acquisition of Nektan Marketing Services in a deal with Fred Done (Betfred founder) and Warren Jacobs (ActiveWin Media). Nektan Marketing Services was initially a joint venture between Done, Jacobs and Nektan Plc and was announced back in September 2015. The company has traded as Nektan Marketing Services and …

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Betfred expands retail SSBT integration with Playtech BGT

SBC News Betfred expands retail SSBT integration with Playtech BGT

Issuing a market update, Playtech BGT Sports (PBS) has today informed that it will expand its Self Service Betting Terminals (SSBTs) agreement across UK independent bookmaker Betfred’s entire retail betting shop portfolio. The partnership expansion will see PBS supply a further 570 terminals to Betfred’s estate inventory, which will see it service a total of 2,800 SSBTs across 1,700 betting …

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Partnership upgrade sees Betfred become Bolton Wanderers official shirt sponsor

SBC News Partnership upgrade sees Betfred become Bolton Wanderers official shirt sponsor

Football and betting partnerships continue to flourish this off-season as Bolton Wanderers FC announces bookmaker Betfred as its official shirt sponsor for the upcoming EFL Championship 2017/18. Upgrading its existing betting partnership, Bolton Wanderers will wear the Betfred logo on their match shirts for a period of two seasons, with the bookmaker gaining heightened match-day exposure throughout Wanderers’ Macron Stadium …

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