London based creative media agency, Brothers and Sisters publically announced that it had won the competitive pitch for Betfred online gambling services. Brothers and Sisters will be charged with creating new campaign and media strategies for the Manchester based bookmaker and refreshing the Betfred brand digitally. Media news source CampaignLive estimated the Betfred media budget to be more than £5 …
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Sportech‘s Racing & Digital division has been selected by Betfred to provide a comprehensive suite of new betting technology products to its Totepool business. The ten year contract is expected to be worth over £9m in total revenues. Totepool currently holds the exclusive licence to operate all Tote betting on British horseracing. Under the agreement, Sportech will replace Betfred’s entire …
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LBO pictures and data supplier SIS is using its digital streaming platform to provide a new service to both the Betfred and Totepool websites. SIS is delivering live pictures of the “Betfred Bonus Hour”, normally seen on Betfred TV in betting shops, to Betfred.com and Totepool.com. The Bonus Hour is a regular and popular Saturday morning feature on Betfred TV, …
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Betting shop broadcaster SIS has extended its agreement as Official Pre-Race Data Distributors of British horse racing. SIS has formed a new agreement with PRD licence holder Racecourse Data Company to continue to supply the data to its retail and online customers until the end of 2018. SIS has had an arrangement with the British Horseracing Authority and subsequently its …
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Betfred senior management have asked for a review of the operators current marketing and branding activities. As the operator looks to target a new creative strategy for the coming 2014/2015 Premiership football season. Betfred announced that its had appointed marketing consultants Creativebrief to help them review and asses its current media strategies of the operator. Creativebrief will further help Betfred …
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Betfred’s online operation, Betfred.com, has launched a new advertising campaign through BJL. “Have more fun with your fingers” will roll out across television, online, social and retail media channels,the campaign is set to run for 6 months in 2014. Betfred selected creative media agency BJL to design and create a unique concept to attract mobile casino customers to Betfred’s mobile casino …
Read More »SBC’s Ted Menmuir looks at the state of the igaming supply chain and notices one name running through it like a stick of rock. In April Ladbrokes announced that it was on course to fulfil its migration to Playtech’s igaming services. The all-encompassing deal struck with the igaming software provider will see Ladbrokes drop its Microgaming inventory, as the sector …
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John Hill is the latest member of the Coral PR team after signing for the bookmaker earlier this month. Hill joins Coral having previously worked for Betfred since 2012 where he was at the forefront of Betfred TV which launched in March 2013. He also assisted their in-house media team, including representation on talkSPORT during their partnership with the national …
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Betfred announced plans to launch its brand in Australia, applying a mobile first strategy to its marketing and operations, as it aims to establish itself in the market. Betfred believes that utilising mobile channels for the Australian igaming market will create a point of difference between them and their competitors. Luke Brill Managing Director of Betfred Australia, announced that the …
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Fred Done owner of UK sports betting and gambling operator Betfred has plans to raise £2.2 million for the Injured Jockey Fund (IJF). The money raised from Betfred donations will be used for the creation of Jack Berry House, an injury centre in Malton North Yorkshire which will focus on the rehabilitation of injured jockeys. The injury centre is currently …
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