Affiliate giant Catena Media beat all comers at Stamford Bridge on 22 May to be crowned champions of the third annual SBC Championship. Over 140 representatives from the sports betting industry made up 16 teams at this year’s tournament, which was sponsored by innovative payments firm Trustly. And it was the Trustly team that was pipped in the final, with …
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The governance of FTSE100 gambling group Paddy Power Betfair Plc has confirmed that it has officially sanctioned the firm’s corporate rebrand to ‘Flutter Entertainment Plc’. The Flutter Entertainment rebrand was approved outright (99%) by company shareholders at the firm’s 15 May 2019 AGM. As previously communicated, the FTSE betting group undertakes the rebrand to ‘better reflect its broader business’ within …
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Brexit delays see the UK electorate participate in next Thursday’s European Elections (23 May). With Conservative and Labour parties damaged by their handling of Brexit, does this ‘last UK-EU election’ point towards a new dawn for UK politics? Furthermore, what are the implications of any UK-EU election results – SBC gets the bookies lowdown… ______________ SBC: Both Conservative and Labour …
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New betting software development studio Mercurius seeks to empower the next generation of Betfair traders with sophisticated artificial intelligence tools. This week, Mercurius announced the launch of its ‘Tradr’ application on the ‘Betfair App Directory’, which will offer exchange customers access to automated trading strategies at the press of one click. Based in Milan, Mercurius is founded by the enterprise team of Fabrizio …
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Bookmaker group Paddy Power Betfair has released a proposition to rebrand the group as Flutter Entertainments in a bid to reflect the group’s growing brand portfolio. In a release of the group’s preliminary full-year 2018 results, the group outlined that its recent merger and acquisition drive meant that a rebrand would be essential in order to represent its global range. …
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FTSE100 betting group Paddy Power Betfair (PPB) has published its preliminary full-year 2018 results, detailing that the firm has made progress on its global agenda, whilst navigating UK home market complexities. PPB maintains its corporate revenue growth at £1.87 billion (FY2017: £1.74bn), with the betting group detailing robust digital revenues of £948 million (FY2017: £898m), combined with an underlying digital …
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The Advertising Standards Authority (ASA) has cleared a TV ad for Betfair after concerns were raised over whether the decision to focus upon the excitement of a betting experience could be deemed irresponsible. The ad in question, broadcast on 11 November 2018, showed a young man checking his mobile phone while walking down the pavement and going through what appeared …
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As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …
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Industry start-up betconnect (betconnect.com) has ‘launched out of BETA mode’, seeking to become betting’s 2019 disruptor. The new incumbent seeks to develop a community marketplace for high-level / professional gamblers, who have had their betting accounts restricted by bookmakers. “For many years, professional gamblers have found their accounts closed or restricted by bookmakers due to their success. In fact, new …
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DraftKings has launched the first phase of its NJ online casino platform, after a blackjack game for Android users was incorporated into the firm’s existing sportsbook app for The Garden State. According to Online Poker Report, more games will follow as the iOS client becomes available for Apple devices in the near future, but the operator has “no apparent plans …
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