SBC News Voice of the Sports Betting Industry
UK newspaper The Sunday Times has named Betfair Chief Executive Breon Corcoran as “Business Person of the Year 2015”.
In a special feature written by The Times leisure correspondent Peter Evans and titled “Gambling Geek”, Corcoran details his tenure to date as leader of Betfair, which has seen the CEO transform the operator from its 2011 post IPO decline into a leading UK digital enterprise.
Corcoran further details how Betfair has been forced to change its core operational structure and corporate values in order to become a data-rich business. In turn this has helped the operator market itself differently in the saturated European online gambling sector.
The Sunday Times awards Corcoran the title of “Business Person of the Year 2015”, for “masterly handling Betfair’s corporate tie-up with Paddy Power”. A deal which has seismically changed the online gambling sector by creating a +£1 billion revenue giant.
Corcoran and his executive team are working hard to turn the new ‘Paddy Power –Betfair’ enterprise into the outright market leader in the online gambling sector, a company that he will lead as CEO.
On a personal level, Corcoran notes that he has always been intrigued by the intellectual challenge of running an online bookmaker.
The CEO states that his passion and success within the industry has been driven not by a love of sports, but by a dedication to understanding the “purer numbers game” of the betting industry.
In order to succeed in the saturated betting market, Corcoran claims that stakeholders have to simply “understand and do the maths”.
