The current agreement between ITV and Ascot Racecourse has been brought into the spotlight after it has been reported that the broadcaster has asked Ascot to come to a decision over whether it will agree to a three-year partnership extension. Reported by the Racing Post, the partnership between the two has been highlighted by bookmakers, punters and sponsors, who have …
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Betfair has advanced its LATAM profile after confirming that it has become an ‘Official Partner’ of CONMEBOL – the governing body of South American football. The partnership, which will extend until December 2022, will see the Betfair brand displayed across CONMEBOL’s flagship Copa Libertadores and Sudamericana tournaments, South America’s most prestigious club competitions. Betfair Brand Director Stephen Mault said: “We are delighted to be …
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Flutter Entertainment Plc, the rebranded entity of Paddy Power Betfair, has seen its interim H1 2019 profits before tax drop by 24%, as FTSE100 betting group cites changes in regulations and taxation as the lead factor in its year-on-year performance decline. Operating its enlarged portfolio of Paddy Power, Betfair, FanDuel (US), Sportsbet (AUS) and the recently acquired Adjarabet (CIS), Flutter saw …
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Betfair has teamed up with actor Clive Owen (star of Children of Men, Closer, Sin City) to launch ‘What are the odds‘, a new integrated campaign to mark the brand’s return to marketing the Betfair Exchange. The new campaign has been developed by Leo Burnett London as creative lead and will further roll-out a series of educational films across the exchange’s multiple social and …
Read More »A new chapter for UK politics begins as Boris Johnson takes over at Number 10, given the mandate of delivering Brexit by Halloween (31 October). SBC gets bookmakers first reactions on what awaits punters and markets with regards to ‘PM Bojo’… _________________ SBC: Winning 66% of the Tory membership vote, Boris Johnson fulfils his manifest destiny by becoming new UK PM. …
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Does the betting industry recognise its prominent ‘UX challenge’ developing and delivering its initial product propositions for the liberalised US sports betting market post-PASPA. Russell Karp Vice President of Media & Entertainment at DataArt, details to SBC audiences that effective European UX strategies cannot be simply transferred to a US playing field, without stakeholders undertaking their homework on multiple …
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A weekend which saw four high profile sporting events take center stage has come to an end, with the Wimbledon and the Cricket World Cup final’s stealing the limelight. Novak Djokovic fought through Wimbledon’s longest final in history to defeat Roger Federer, with England claiming the ICC World Cup after edging past New Zealand by lew of hitting more boundaries …
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Betfair has revealed that Tuesday night’s Women’s World Cup semi-final between England and the USA broke all Betfair Exchange wagering records for women’s football. A busy night on the Betfair Exchange saw a total £14 million wagered on the match, with Betfair explaining that the tournament in France has taken betting on women’s football to the next level. The thrilling …
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Advancing UK betting’s social responsibility agenda, bet365, William Hill, Flutter Entertainment, Sky Betting & Gaming and GVC Holdings have this morning committed to a ‘package of safer gambling measures and support for problem gamblers’. The ‘UK Top 5’ directive follows discussions with the Department for Digital, Culture, Media and Sport (DCMS) on social and safer gambling responsibilities. The package of …
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Betfair has been named as the official sponsor for both the Northumberland Plate Festival and Fighting Fifth Hurdle after signing a new deal with Newcastle Racecourse and the Arena Racing Company (ARC). Listed as the feature race, the Betfair Exchange Northumberland Plate is due to be broadcast live across ITV 1 and Sky Sports Racing. Other feature races run across …
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