BETEGY’s Chief Marketing Officer Eugenie Golovina tells us about the launch of this new solution and the ways Creative Studio is alleviating the everyday pains that marketing departments face when it comes to brand exposure. SBC: Congrats on BETEGY’s latest launch! How did the idea for the Creative Studio evolve? EG: Thank you! We are very excited about this new …
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BETEGY will support its partners in driving further engagement with ad campaigns with the launch of Creative Studio. Due to be showcased at ICE 2023, Creative Studio will offer betting, igaming and sports media companies access to “data-driven, fully personalised scalable banner campaigns and video ads”. This, BETEGY believes, will result in a substantial increase in click through rates (CTR) …
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Innovation. A word we always see floating around, but what does it actually mean? At BETEGY, it’s all about creating a foundation for the company’s vision to become a reality. At the recent SBC Awards, BETEGY walked away with the Innovation of the Year accolade. Alex Kornilov, the company’s CEO, tells us about the product that he believes is bringing …
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BETEGY has confirmed the appointment of Phil McIntyre as Vice President of North American Sales, tasked with the commercial development of its automated sports data services and solutions for North American partners. A seasoned sales executive within TV and media, McIntyre is a former Senior VP of Nexstar Digital and a Business Development Consultant for the digital media agency SmithGeiger. …
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This September saw igaming venture capital fund Yolo Investments close a multi-million € funding round, backing the growth prospects of BETEGY, a proven specialist in developing automated solutions for igaming and sports betting incumbents. CEO Alex Kornilov details why industry tech observers should be monitoring BETEGY developments closely as igaming enters its era of multi-product convergence and web3 innovation – key …
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Yolo Investments has cemented its partnership with BETEGY even further after closing its latest round of funding. The investment, which is said to total “an undisclosed sum in the millions of euros”, will enable BETEGY to scale its products further and power the next stage of its global expansion. Commenting on the investment, Tim Heath, GP at Yolo Investments, said: …
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The ever closer relationship between broadcasters and sportsbooks presents new opportunities to engage with players, but to take advantage of them requires innovative technology that can drive the on-screen narrative and give viewers simple ways to bet. BETEGY’s CEO Alex Kornilov believes his company’s AI-powered Broadcast product hits the sweet spot that delivers more engaging content for both media brands …
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The ‘Sports Betting Zone‘ at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get a glance at the next generation of sportsbook products and services in the dedicated exhibition area. On the conference side, the ‘Sports Betting Stage‘ will give the floor to some of the most influential figures in …
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Ahead of his appearance at this week’s Betting on Sports Europe conference at Twickenham Stadium in London, BETEGY’s CEO Alex Kornilov spoke to SBC News about how horse racing can reach a new audience, the future of betting shops, and player engagement in the UK market. SBC: As an expert on player engagement, how would BETEGY define the core player …
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2022 is all about maintaining a European legacy while also making leaps forward in the US market. That was the key focus for Alex Kornilov, CEO of Betegy, as he outlined the company’s plans for 2022 and beyond. In an interview with SBC News, Kornilov discussed the holistic approaches that Betegy has been taking to customers, global markets and case …
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