Source: Betbazar

Betbazar offers revenue boost with unique sports coverage

More and more gambling operators are turning to Betbazar to boost their product portfolios with unique table tennis and esports content. 

With many sports events last year wiped out by Covid-19, and those that remained played out with no audience, gambling operators looked to change up their product portfolios to increase player engagement and recover lost revenues.

As a result, many will have observed the new opportunities presented by table tennis and esports, both areas where product hub Betbazar has high expertise.

The table tennis coverage from Betbazar is powered by an exclusive partnership with BETER, who offers sports and esports content, odds and live data in the fast betting niche through their products SETKA CUP and ESports Battle.

Another key part of Betbazar’s product portfolio is Betsy Games – a fully customisable sportsbook solution. Betsy Games offers an extensive range of esports content besides traditional favourites such as basketball, football and tennis. 

Over the last year, Betbazar – a portfolio company of JKR Investment Group – has ramped up its presence in the online market not only by offering quality content for betting companies and casinos to engage new audiences, but also by providing the clients with products that simplify business processes.

“We want betting companies to run their businesses both successfully and easily. That is why we have entered into a partnership with two new products,” said Betbazar CEO Alex Iaroshenko.

“One of them is Betegy – a company that has been providing marketing automation services to the betting market since 2012. Another one is Kycaid – a user data verification service for betting companies. These products are aimed to simplify the business processes of our clients.”

Given the right mix of diversified sports content, marketing automation and security, Betbazar can offer tailor-made product sets for partners of all sizes and experience. The Betbazar team, explained Iaroshenko, always uses a personalised approach to solving clients’ problems.

Iaroshenko added that having already started working on CIS and Latin American markets, Betbazar is now in the process of strengthening its presence in Asia. 

The Betbazar CEO concluded: “The list of products offered by the company will help its partners and potential clients to compete with market leaders across the world.”

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