Betegy will accelerate its plans to expand into the US betting market after raising a new round of investment capital from JKR Investment Group.
By expanding into the US, the firm will use JKR’s investment to help media companies, gaming operators and professional sports leagues gather and display complex data from multiple sources.
In addition, the sports data content production service will utilise machine learning algorithms to provide operators and media outlets with analytics and data visualisation through personalised content.
Alexander Gusev, CEO and Managing Partner of JKR, commented: “I expect that JKR will strengthen our ecosystem and help Betegy to compete successfully in the dynamic and growing market.
“We are delighted to extend our portfolio with investment into the industry innovator: Betegy is an excellent example of how a service can help clients amplify their specialists’ resources, releasing them from routine production. Operators, sports leagues and online media, their users and wider communities will benefit from Betegy’s leading data technologies and services.”
To help guide its US expansion, Bill Pascrell, III, Esq – a globally recognised gaming industry attorney, advisor and strategist – will join the company as a supervisory board member.
Confirming the appointment, Betegy lauded Pascrell’s influence in the US market, having been a key figurehead in the legalization and regulation of the sports betting market.
Known for his successful advocacy among national and state policymakers, Pascrell represents dozens of clients from around the world including Hard Rock International, Golden Nugget, GVC Holdings, Lottoland, Monmouth Park Race Track, Meadowlands Race Track, PointsBet, PokerStars, Amaya, A Game Above, Hexigames, GiG, and BetMakers.
Commenting on his new role, Pascrell said: “Joining Betegy as a new Supervisory Board member provides a great opportunity and responsibility toward a growing US client base. Led by Alex Kornilov, CEO & Founder, Betegy has combined cutting-edge technology with a powerhouse management team for a truly global reach.
“Betegy is a strong and dynamic company that has the tools and leadership to penetrate the US market and to provide unique data content to its growing US clientele.”
Kornilov explained: “This is a new chapter for Betegy clients as together we change the approach to data-driven content production globally. Our partnership with JKR Investment Group is more than a financial backing of our vision. We gain in-depth industry expertise and access to a wide network, which will accelerate our growth.
“At the same time,” he added. “Bill Pascrell’s long experience in US and global markets will be invaluable as he helps us to navigate new markets. His experience is vital for Betegy’s success in the US.”