B2B sportsbook platform Betby is aiming to target a wider range of prospective operator partners via a deal with Elantil, a fellow B2B platform. The deal will see Betby’s sportsbook solution integrated into Elantil’s platform, and therefore being made available to operators utilising the latter’s marketplace. This will grant the brand greater exposure to and connections with a wider pool …
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Betby launches FIFA and Mortal Kombat-inspired titles
Betby is expanding its esports suite in response to growing demand for these products across various markets and verticals. The sportsbook supplier has launched two new e-sims based on FIFA’s Penalty Shootout and Mortal Kombat 11, boosting its portfolio up to 16 titles. The launch is in line with the booming esports industry. In 2025, there are an estimated 640.8 …
Read More »BETBY accelerates into 2025 with a GGR increase of 179%
BETBY has reported significant growth in Gross Gaming Revenue (GGR) for the first quarter of the year. The B2B sportsbook platform attributed strong Q1 results to the number of active bettors across its partner network and total bets placed. Overall sportsbook GGR rose by 179% compared to Q1 2024, fueled by the successful launch of new projects and the successful …
Read More »BETBY enhances betting tips offering with esports insights
BETBY has revamped its sportsbook offering by adding insights for esports to its Betting Tips feature. The new update introduces even more betting tips coverage for the igaming market, delivering data-driven insights to bettors for a more refined and informed decision making. Betting Tips – part of BETBY’s AI Labs suite of tools – is powered by relevant information regarding …
Read More »BETBY and Calímaco strengthen LatAm betting product
BETBY has taken another step forward in its Latin American expansion plans through a new partnership with Calímaco. The long-term deal will see Calímaco integrate the supplier’s sportsbook solution, including its proprietary esports feed BETBY Games, and trading and risk management services. Stefanos Karakidis, Head of Business Development at BETBY, said: “We are excited to partner with Calímaco, a company …
Read More »BETBY wins sports leverage in Brazil with new product launch
Sportsbook solution supplier BETBY has expanded its premium content portfolio with the addition of vaquejada markets. Vaquejada is a rodeo-style sport typical for Northern Brazil, where two horse riders try to pin a bull between them and guide it to a goal. The sport is widely followed in the country and as a result has a lot of potential as …
Read More »BETBY expands cricket content portfolio as IPL season get underway
BETBY has debuted its first fully in-house made e-sim X-Battle Bats just in time for the start of the cricket season. The launch, which is the first title in the BETBY Unity Games lineup, is an automated cricket simulation. BETBY states that the product, which delivers coverage and player engagement across both real sports and esports simulations, is a key …
Read More »BETBY continues esports focus with latest CS2 league launch
BETBY has introduced a custom-made Counter-Strike 2 (CS2) league for CSGOEmpire. Integrated into BETBY’s esports content portfolio BETBY Games, the newly launched exclusive league looks to fully replicate the lifecycle of a real CS2 match. The supplier explained that it follows a best-of-three (BO3) format with a maximum of 24 rounds (MR24) and overtime, incorporating side switches, weapon purchases, bomb …
Read More »Betby upgrades esports portfolio of Softlabs
Betby is expanding the reach of its proprietary esports product through a partnership with Softlabs. The sportsbook supplier’s solution will be made available to all operators on Softlabs’ partner network. Kirill Nekrasov, Head of Betby Games, commented: “This partnership allows us to extend the reach of Betby Games and provide Softlabs with an even richer esports portfolio.” Betby Games gives …
Read More »BETBY’s Ilze Ramolina: Navigating Brazil’s Legal Framework
Ilze Ramolina, BETBY’s Head of Legal, takes a closer look at the importance of Brazil’s newly regulated market while also discussing the challenges that may arise for those operators entering the space. SBC News: Brazil’s regulated sports betting market was launched on January 1st, 2025. What potential does this market hold, and why is it significant for BETBY? Ilze Ramolina: …
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