BETBY has launched its latest all-in-one sports betting and live streaming experience, called ‘Watch & Bet’.
The new engagement feature can be found directly on BETBY’s sportsbook event page, incorporating selected live markets, odds, and key betting actions directly into the video format when a supported official stream is opened.
With it, the sportsbook provider noted that it brings the friction to a minimum when following a live event and interacting with it on a deeper level through betting, creating a fast betting journey at the exact time when player attention is at its highest.
What’s more, players can pick available markets by selecting from a large list of options, complemented with selected odds as the stream unfolds.
On the operator side, ‘Watch & Bet’ represents an opportunity to drive interaction with in-play content by keeping the core betting experience and the live stream within the same space, making the various markets and betslips available continuously during the action.
The engagement opportunity here around live content is also further underscored by BETBY’s recent analysis of the World Cup, which showed that players interacting with live streams generated 44.79% higher GGR than the average player, placed 24.30% more bets and had 32.53% higher stakes on average compared to platforms that did not offer live streaming.
Furthermore, BETBY’s new feature is highly adaptable to the device being used, with the stream able to be moved anywhere on screen or hidden completely when players want to exclusively engage with the betting offer.
Supported streams cover events across traditional sports, esports and Betby’s proprietary Betby.Games simulated sports feed.
Kirill Nekrasov, Head of Innovation and R&D at BETBY, added: “Live betting is nowadays one of the most engaging parts of the sportsbook experience, and Watch & Bet is designed to make that interaction feel much more immediate.
“By bringing the stream, markets and betting actions into the same environment, we are removing unnecessary steps from the player journey while giving operators another powerful way to maximise engagement around live events.
“The flexibility of the video experience also puts players in control of how they want to follow the action and interact with the sportsbook.”
