Tag Archives: Betby

Betby is expanding the reach of its proprietary esports product through a partnership with Softlabs. The sportsbook supplier’s solution will be made available to all operators on Softlabs’ partner network. Kirill Nekrasov, Head of Betby Games, commented: “This partnership allows us to extend the reach of Betby Games and provide Softlabs with an even richer esports portfolio.” Betby Games gives …

Ilze Ramolina, BETBY’s Head of Legal, takes a closer look at the importance of Brazil’s newly regulated market while also discussing the challenges that may arise for those operators entering the space. SBC News: Brazil’s regulated sports betting market was launched on January 1st, 2025. What potential does this market hold, and why is it significant for BETBY? Ilze Ramolina: …

BETBY has upgraded all functions of its Betting Tips API to provide sportsbook clients and audiences with expanded sports market coverage. Technical changes will see the Betting Tips API integrated into the AI Labs suite, BETBY’s suite of tools for platform and UX optimisation. Upgrades to the Betting Tips API will enable it to provide real-time information and insights on …

Sportsbook provider BETBY has updated its esports portfolio with additional player prop markets. The additions offer an extended variety of outright options and player-specific betting markets for maximising customer engagement opportunities.  Part of BETBY’s new betting markets on offer include Counter-Strike 2’s Tournament Most Valuable Player and AWP Kill Comparisons, among others. In Dota, these markets are Most Popular Hero …

BETBY has launched its latest marketing campaign together with the firm’s brand new ambassador, Grandmaster Magnus Carlsen.  Titled ‘Make Your Move’, the campaign raises the awareness of the challenges operators face in the igaming industry, including getting access to innovative technology and a pool of experts to achieve sustainable global growth.  In the video, Carlsen can be seen strategising and …

BETBY has revealed that chess champion Magnus Carlsen has been appointed as brand ambassador.  According to the company, Carlsen – a five-time World Chess Champion celebrated for his skills and decision-making abilities – will take the sports betting supplier’s commitment to innovation and excellence ‘to the next level’.  Leonid Pertsovskiy, Chief Executive Officer of BETBY, commented: “We are absolutely thrilled …

Sportsbook solutions provider BETBY has launched two new eSim offerings, bumping up its eSim portfolio to 11 titles.  Blitz Basketball and Super Over Cricket are the latest additions to BETBY’s arsenal, providing players with a wide range of tailored betting experiences.  The former brings in three elite basketball tournaments – the World Cup, Euroleague, and the NBA, while Super Over …

AI is helping Betby build a ‘sportsbook 3.0’, according to the company’s CEO, Leonid Pertsovskiy. Speaking to Viktor Kayed, Senior Journalist for SBC News, Pertsovskiy said: “Our goal is to slowly, piece by piece, build up a new version of a sportsbook, let’s call it sportsbook version 3.0, which will be based on innovations and artificial intelligence. “We’re delivering a …

Sports betting provider BETBY has entered a partnership with Moonrail Limited B.V. to develop the latter’s CSGOEmpire brand.  Moonrail will utilise BETBY’s sportsbook platform and trading/risk management services, together with Betby Games’ esports feeds, in order to drive CSGOEmpire’s global multi-channel sportsbook operations.  Stefanos Karakidis, Head of Business Development at BETBY, stated: “We are thrilled to partner with Moonrail, a …

Sports betting supplier BETBY has extended its partnership with 4rabet for the provision of premium sportsbook solutions, now with an enhanced focus on growth in Asia.  4rabet will aid BETBY by leveraging its own expertise and knowledge of the Asian market, supplying BETBY’s new line of products tailored for regional players.  Alex Petrenko, 4rabet’s Head of Sportsbook, said: “4rabet continues …