BETBY is rolling out a major update to its eTennis game in an effort to tap into the tennis craze ahead of the Wimbledon season starting 29 June.
Part of the company’s Betby.Games esports platform, the eTennis title will now include a comprehensive Wimbledon betting package that includes deep market coverage, creative specials, prediction markets, and the new Player Cards feature.
Player Cards will be launched for the first time, featuring cards that include key player information such as ranking, age, height, preferred hand, and career win/loss records.
On the prediction markets aspect, BETBY will enable users to cast their long-term tournament prediction and player outcomes through an offer designed to drive more interaction with the tournament by adding extra touchpoints before and during Wimbledon.
The B2B operator further confirmed that the new version will deliver 8,000 matches per month, featuring both Men’s and Women’s tournaments across the four Grand Slams – the Australian Open, Roland-Garros, Wimbledon, and the US Open.
This is done to support operators during off-hours between real-life matches.
When the update rolls out, customers will enjoy better graphics, enhanced match physics, and an improved math model, all building up towards a more realistic product experience. The games follow a shorter format than their real-life counterpart, with a best of two games and a third one being played in the event of a 1-1 draw.
Special promotions across a selection of matches will see exclusive markets being put on offer, such as First-time Champion, Broken to Love, Anti-Climax Finish, Tie-Break Double, Back from the Brink, Faults Reign, Flawless holds, The Long Haul, 0-40 Turnaround, 40-0 Meltdown, First-Touch Closure, Ace Finale, and Lighting Round.
In addition to the game, BETBY will also provide operators with a Wimbledon marketing package that includes more than 50 traditional markets for every match throughout the tournament.
Kirill Nekrasov, Head of Innovation and R&D at BETBY, commented: “Wimbledon is one of the most important events in the tennis calendar, and it gives operators a major opportunity to engage users across both live and complementary betting experiences.
“With the rollout of our new eTennis version, we are giving partners a high-frequency solution that keeps users connected to the sport even when real matches are not being played.
“Combined with deep match coverage, creative specials, prediction markets, and our upcoming Player Cards feature, this is one of our most complete tennis packages to date, delivering content that remains relevant before, during, and after Wimbledon.”
