BETBY has entered a partnership with gaming platform BC.GAME that will see the former adopting the latter’s rewards model powered by the $BC token.
BC.GAME first launched its BC Engine back in April in an effort to push the $BC token further than a traditional promotions feature. The token is now a core component for optimising player engagement and retention rates through casino games.
Players automatically earn tokens when interacting with an iGaming offer, with the BC Engine subsequently distributing rewards based on the users’ total purse.
Since the engine’s launch date, BC.GAME has reported that users have generated more than $2.5m (£1.87m) in rewards thanks to their token earnings. With BETBY now on board, the engine will be supplemented by another layer of revenue-generating components.
Kar Kheng Giam, Chief Executive Officer of BC.GAME, said: “Our vision for BC Engine has always been to create a model where platform growth and player participation are more closely aligned.
“The addition of BETBY is significant because it demonstrates how the ecosystem can continue to expand through strategic partnerships. Every new contributor helps strengthen the engine, creating additional utility for $BC and reinforcing the long-term sustainability of the model.
“As we continue to grow the network, our focus remains on delivering a simpler and more transparent rewards experience that allows players to participate more directly in the success of the ecosystem.”
BC.GAME is undergoing a period of rapid global expansion, achieving recent business milestones in Africa and Latin America. This growth is also directly enhancing the utility of the $BC token and the ability of the BC Engine to reward players for active participation rather than just milestone hunting.
Christos Nikolopoulos, Chief Commercial Officer at BETBY, added: “We’re pleased to become part of the BC Engine ecosystem and support an initiative that brings a different approach to player engagement.”
“At BETBY, innovation has always been at the heart of our business, and BC Engine represents an interesting evolution in how gaming platforms can connect product performance, community participation and rewards. We look forward to contributing to its continued growth.”
