Tag Archives: belgium

Betsson agrees €120m buyout of betFIRST to take Belgium podium place 

SBC News Betsson agrees €120m buyout of betFIRST to take Belgium podium place 

The board of Betsson AB has disclosed this morning that it has secured definitive terms to acquire Belgium sportsbook and casino brand betFIRST in a €120m cash offer.  Deal terms have been agreed with betFIRST Group, as Betsson AB takes a podium position in the Belgium igaming marketplace. The up-front consideration for the acquisition is set at €117m, which is …

Read More »

Belgium to blackout gambling advertising from 1 July  

SBC News Belgium to blackout gambling advertising from 1 July  

Belgium will introduce a ban on all forms of gambling advertising/marketing from 1 July, to be applied across all media platforms.  The government announced its decision yesterday via its official gazette, confirming that from the set date, Belgium will apply Europe’s toughest advertising rules for gambling. As such, a blanket ban on all forms of gambling advertising will be applied …

Read More »

Belgian National Lottery ends betting ads during World Cup amid wider restrictions

Belgian national football team

Throughout the duration of the ongoing 2022 FIFA World Cup, the Belgian National Lottery will not show any advertisements for sports betting products. Local media outlined that Minister of Finance Vincent Van Peteghem has taken a more restrictive approach towards betting similar to his colleague in the Ministry of Justice, Vincent van Quickenborne. Van Peteghem has decided that the National …

Read More »

Belgium €200 loss limit comes into force

Ladbrokes and PMU deal criticised by Belgian competition watchdog

After several months in the pipeline, a €200 monthly loss limit has been introduced in Belgium, as authorities look set to move forward with gambling reform.  A statement from the Belgian Gambling Commission (BGC) last week reminded any relevant industry stakeholders in the country that the affordability limit would commence from Thursday 20 October. Plans to introduce the loss limit …

Read More »

Belgium expands EPIS self exclusion coverage for betting shops

SBC News Belgium expands EPIS self exclusion coverage for betting shops

The Belgium Gambling Commission (BGC) has announced that its ‘EPIS – Excluded Persons Information System’ will be expanded to cover betting shop customers The announcement sees Belgium’s gambling self-exclusion system cover all licensed disciplines allowed by the BGC, as previously EPIS self-exclusion was only available for land-based casinos, arcades and online gambling websites. The BGC had been ordered to expand …

Read More »

Circus nets max Flemish coverage with KAA Gent partnership 

SBC News Circus nets max Flemish coverage with KAA Gent partnership 

Benelux online casino and sportsbook operator Circus has moved to strengthen its brand coverage within Belgian football announcing a ‘structural partnership’ with KAA Gent.  The flagship brand of Liège-based online gambling group GAMING1, Circus secures a partnership with the Belgian Pro League’s biggest Flemish football club. Though disclosed this morning, the sponsorship kicked-off in July with KAA match against Standard …

Read More »

Belgium applies capped license limit on betting businesses

SBC News Belgium applies capped license limit on betting businesses

The Belgium Gambling Commission (BGC) has reduced the number of betting operator/business licence concessions to 30. The decision was granted by Belgium’s government, which approved new amendments to the Royal Decree of December 2010, which outlines the licence requirements and business obligations for betting operators (online or retail) to engage with customers. As a result, betting business F1 licences will …

Read More »

Dutch government opens consultation on advertising reforms

SBC News Dutch government opens consultation on advertising reforms

The Dutch Government has launched a consultation seeking feedback on the proposed regulatory amendments that threaten to severely restrict the coverage of gambling advertising.  This July, the Ministry of Legal Protections warned licensed operators of its intentions to sanction new laws to curtail ‘untargeted advertising’, with orders being imposed from 1 January 2023. Dutch Minister for Legal Protections, Franc Weerwind, …

Read More »

BAGO calls for practicality over radical Belgium gambling solutions

SBC News BAGO calls for practicality over radical Belgium gambling solutions

BAGO – the Belgian Association for Gaming Operators – has warned the federal government that its channelling objective on gambling can only be achieved through sensible policy decisions.     The warning formed part of BAGO’s response to the Belgium Gaming Commission’s (KGC) ‘2020/2021 Market Report’ – which outlined the severe damages that the COVID-19 pandemic had on Belgium’s regulated gambling sector. …

Read More »