Tag Archives: belgium

Belgium lottery chief criticised for privatisation remarks

Jannie Haek, Chief Executive of Belgium’s national lottery operator ‘Loterie Nationale’, has been criticised for commenting on the potential privatisation of a state-owned asset. Belgium media had questioned Haek on whether the Loterie would replicate the privatisation of French gambling operator Française des Jeux (FDJ), which grabbed international business headlines by becoming one of Europe’s most successful IPOs in 2019. Offering …

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IWG lands three-year instant win deal for Loterie Nationale

IWG

Instant Win Gaming (IWG) will drive the next phase of online lottery growth in Belgium through an extension of its partnership with International Game Technology (IGT). Loterie Nationale, the country’s National Lottery, has handed IWG a three-year contract to deliver its instant win content following a competitive procurement process. The supplier will, therefore, be integrating its own Progressive Play Remote …

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Club Brugge selects Unibet as ‘fair play’ betting partner

Kindred Group’s flagship European sportsbook property Unibet has upgraded its sponsorship of Belgian Pro League side Club Brugge, becoming official shirt sponsor for season 2019/20. Belgian sports media reports that the ‘Blauw-Zwart’ has secured a ‘club record sponsorship’, as Unibet migrates its brand position to the front of Brugge match shirts, having previously served as ‘sleeve sponsor’. Updating the media, …

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BGC enforces strictest Belgium gambling advertising code

Belgium’s government has approved a further directive of CDV Minister (Christian Democrat) Koen Geens ‘gambling protection mandate’, which sanctions the Belgium Gaming Commission (BGC) to implement a tougher advertising code on licensed gambling operators. From 1 June, advertising of online casino services and gambling products will no longer be broadcast across Belgian TV networks. The measure forms part of Koen …

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777.be packs its biggest punch with Van Damme

Belgian licensed online sportsbook and casino operator 777.be has launched its latest advertising campaign featuring ‘Belgium’s most famous son’ – Jean Claude Van Damme. Filmed in Brussels, the campaign sees Van Damme promote 777.be mobile casino (Casino777.be) and sportsbook (Bet777.be) verticals in both French and Dutch languages – Belgium’s two main dialects. The campaign titled ‘JCVD plays’ has been developed …

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Betway faces Belgian troubles for unclear corporate structures

Kansspelcommissie – the Belgium Gambling Commission (BGC) is reported to be weighing up hefty sanctions against online gambling group Betway with regards to not disclosing transparency in its corporate ownership structures and further breaching BGC licensing frameworks. This week, BGC official Marjolein De Paepe stated that the commission had begun sanction procedures against Betway citing “cumulative licences and a lack of …

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Anouk Mertens named as Eleven Sports COO

Eleven Sports has strengthened its senior team, with appointment of Anouk Mertens as its new Chief Operating Officer. Mertens has a history at the company, previously serving as Managing Director of Eleven Sports in Belgium and Luxembourg since October 2015, turning the business profitable in under three years and achieving 100% household distribution across the market. In her role as Group …

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Belgium approves tough directives on online gambling advertising

Belgium becomes the latest European jurisdiction to serve industry leadership more headaches, confirming that it will move ahead with its planned decree to implement a stringent advertising code on gambling/betting verticals. Directives for a tougher advertising framework on online gambling and betting services have been under review by Belgium’s Parliament since October 2017, when CDV (Christian Democrats) Justice Minister Koen …

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Unibet places ‘responsibility’ at the top of its Belgium agenda

Kindred Group’s flagship online sports betting brand Unibet, has announced the launch of its new Belgian advertising campaign ‘Faites le bon choix –  Jouez Responsable’ – placing safer gambling at the forefront its market communications. Translated as ‘Make the right choice – gamble responsibly’ – Kindred marketing seeks to highlight the various tools available to Unibet Belgium customers to help …

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Winning Post: Industry braced for budget blow

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Politics – Budget Day to bring tricks not treats The pumpkins are out, fake cobweb and plastic skeletons adorn the pubs – but Halloween may come early for gambling operators with …

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