Belgium igaming platform supplier GAMING1 has confirmed the appointment of former Stars Group Inc executive David Carrion as Chief Marketing Officer (CMO), leading the firm’s imminent international B2B expansion.
Joining the firm’s C-level executive team, Carrion has been tasked with expanding ‘international awareness’ of GAMING1’s products and services as the company undertakes its commercial expansion beyond 2020.
GAMING1 highlighted Carrion’s proven track record having led ‘digital marketing transformation’ projects for PokerStars and Blackstone-owned Spanish Casino Grupo CIRSA.
Commenting on the appointment, GAMING1 COO & Co-Founder Sylvain Boniver said: “On behalf of everyone here at GAMING1, I’d like to wish David the warmest of welcomes. A world-class addition to our team, his appointment forms part of a recruitment drive aimed at accelerating our continued international expansion into crucial markets such as the US.
“We are a data-obsessed company so with David’s precise, data-driven approach, as well as a remarkable skillset and experience portfolio, he’s perfectly placed to help take our brand to the next level.”
The flagship technology subsidiary of Franco-Belge gaming and media conglomerate Ardent Group, GAMING1 seeks to establish itself within the leading ranks of igaming platform and product suppliers.
Carrion added: “I’m delighted to be overseeing one of our industry’s foremost data science teams and feel confident that GAMING1 can continue its impressive growth streak in the weeks and months ahead.
“The company’s history and goals align very closely with my own, and the strength of our talented team gives me full confidence that we can make these ambitious expansion targets a reality.”