Betsson Group has announced its latest sponsorship foray in Latin American football, entering into a partnership with Zé Roberto. The Stockholm-listed betting group has signed a three-year agreement with the former Brazil international, which will cover the licensing of global player images across its brands. Additionally, Roberto will take on the role of ‘Betsson Ambassador’, whilst social media content will …
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Sportsbook and online casino operator LVBet has kickstarted its bid to enhance its Latin American market status by appointing Douglas Costa as its Brand Ambassador for Brazil. Under the terms of the partnership, Costa will provide the operator with ‘expert insight and opinions’ as the firm seeks to capitalise on the burgeoning Latin American sports betting sector. “Having Brazilian football …
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With the Champions League just around the corner, Joe Mellor and Nick Haynes at Form Labs – a division of Bettorlogic – explain why they’re backing Bayern for the title and why Guardiola’s men could be the ‘pick from the English bunch’. A lot can happen from the end of the Champions League and Europa League group stages and the …
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Highly experienced executive Denise Parkinson will join digital sports media company OneFootball in the newly established position of Global Entertainment Director. Parkinson has had a distinguished 25 year career in media and will bring great expertise to the company, having held positions as Head of Entertainment at TI Media from September 2019 to December 2020, Entertainment Director at The Telegraph …
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Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, our attention turns to the start of the road in Serie A and the Bundesliga, where Bayern Munich are primed for more domestic (and European) glory, as well as the likely US Open contenders …
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Football media publisher Dugout has signed a collaboration deal with Sportal Media Group to distribute premium football video content via its new product Sportal365. Sportal365, a new Content Management System (CMS) tool designed for sports publishers and bookmakers, will be given access to Dugout’s collection of behind the scene and archived footage from over 100 of the world’s top football clubs, national leagues and federations. Sebastian Gray, …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition picks out some of the key stories from the leaks by German magazine Der Spiegel. Leaks, leagues and deceit The leaks of German magazine Der Spiegel sent shock waves through world football, unearthing information that could …
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Digital football community, Dugout (Dugout.com) has secured £8.2 million in its latest venture funding round, which the company will use to expand its technology offering and further support growth in the MENA (Middle East/ North Africa) region. Dugout’s funding round has been led by renowned US sports investors the McCourt brothers (David and Frank), who between them own the LA …
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After a breathtaking week of Champions League football, this edition of On The Ball analyses the repercussions of the latest round of European fixtures, as well as looking at some of Europe’s top clubs. Esports expansion for Manchester City After crashing out of the Champions League at the hands of Liverpool, Manchester City announced a new partnership with renowned Korean …
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Gloria Cereda, Account Management Lead at LeoVegas, has become the latest industry high-flyer to complete a 6 of the Best profile for SBC News. Find out which band gave her goose bumps, two books that she strongly recommends for all women, and why she chose to pursue a career in marketing. Best Holiday The best trip of my life so …
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