SBC News Voice of the Sports Betting Industry
European sports betting operator Tipico Sportwetten (Tipico), has officially confirmed its betting partnership with FC Bayern München (Bayern Munich), the Malta operated sportsbook will become an official platinum partner of the Bavaria football club.
Tipico governance confirmed that the partnership agreement had been signed for a further four years, however the firm did not disclose financial terms
Karl-Heinz Rummenigge, CEO of FC Bayern Munich, “Tipico has been very successful in European football for quite some time. For the FC Bayern a partnership with such an internationally excellently positioned company is a logical step to take”.
Jörg Wacker, Director of Internationalisation and Strategy at Bayern Munich, “Tipico has developed into an excellent brand and fits perfectly into the circle of our high-profile partners”.
Jan Bolz, CEO of Tipico Co. Ltd., “Bayern Munich is a role model for every football club on the planet, and Tipico as German market leader is the ideal partner on the side of the German record Champions”.
The agreements represents Tipico’s largest partnership as the sports betting brands looks to continue its expansion in Germany and Austria betting markets. Tipico already has sponsorship deals in place across the Bundesliga, notably with Hamburger SV and FC Hoffenheim.
FC Bayern Munich are Germany’s best supported and most successful football club in German football, FC Bayern Munich are current Bundesliga leaders (8 points clear). The football club plays its matches at the Allianz Arena (capacity – 75,000). Deutsche Telekom are the clubs current official shirt sponsor
