Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …
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Social media content and fan engagement specialist, The Ball Street Network has announced its latest YouTube venture, the ‘XO’ channel. Launching XO this week, Ball Street combines the talents of UK leading social media figureheads, The True Geordie, WillNE and Stephen Tries who combined have a YouTube following of +2 million subscribers. The XO channel seeks to bring a fresh …
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SBC News caught up with Markus Jennemyr, CEO and Co-Founder at FanLeague, to discuss the launch of a new football-based social prediction app for the UK market, the intake of players in the first few weeks, and the process of finding ambassadors to promote the product. SBC: Responsible gambling is a hot topic in the sports betting industry at the …
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Updating the market, Ladbrokes marketing has announced that it will expand its existing relationship with social media content and fan engagement specialist The Ball Street Network. Entering a new European football season, Ladbrokes will act as lead sponsor of popular Ball Street Network YouTube channels’ ‘Arsenal Fan TV’ and ‘The Redmen TV’ (Liverpool FC focused YouTube Channel). In addition to …
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Fan-led sports content specialist agency Ball Street has announced the launch of its YouTube summer football tournament, sponsored by sports user engagement app FanLeague. The Social media specialist launches its ‘FanLeague Cup’ football tournament which will feature a number of popular YouTube football teams and commentary from Ball Street network contributors. Founded in 2012 by former media executives Matt Wilson …
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Matt Wilson Co-Founder & Chief Executive of Ball Street a specialist in sports social media engagement and content creation details to SBC the disruptive and often misunderstood nature of Fan Media. Focusing on viewer engagement and participation, Wilson has grown Ball Street’s network to be a leading social media vertical for sports. Wilson details to betting industry stakeholders the power …
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After proving to be an unhappy hunting ground for our experts at the Festival five weeks ago, Cheltenham threw up just a trio of winners across seven races in yesterday’s Tipster Challenge. In the penultimate week of the 2016/17 challenge, sponsored by Betting Gods, Ball Street Partnerships Director Ged Colleypriest failed to find a winner, while bettingexpert’s Stephen Harris returned an …
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In the penultimate week of action in the Tipster Challenge 2016/17, sponsored by Betting Gods, Ged Colleypriest from Ball Street has made his play for glory at Cheltenham. The Partnerships Director for Ball Street, a network of influencers for sports on social media channels such as YouTube, Twitter, Facebook and Instagram, has provided tips for today’s seven-race card. Colleypriest will be …
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UK independent bookmaker BetVictor has partnered with social media and ‘influencer’ marketing specialist Ball Street to boost the launch of its £100,000 ‘Golden Goal’ campaign. The Gibraltar-based bookmaker will utilise Ball Street’s network of influencers (YouTube content creators, fan channels and football commentators) to socially boost its Premier League promotion. BetVictor has previously worked with Ball Street during this summer’s …
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Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched …
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