BetVictor has teamed up with digital content sports network Ball Street to boost its social media profile amongst UK football fans.
London based Ball Street is set to produce ‘The Weekender’ football show for BetVictor’s YouTube channel.
Utilising multiple social media channels, The Weekender will produce original video content for the operator as the Ball Street platform aims to cultivate a new digital audience for BetVictor.
Ball Street announced that the content produced would be further integrated within popular football centric YouTube channels Arsenal Fan TV and The Redmen TV (Liverpool FC).
Paul Lopez Head of Social Media at BetVictor welcomed the partnership,
“Ball Street have a truly original way of working; their creativity, social reach and network of influencers gives us the ability to deliver an engaging and interactive format that will help build our community and drive deeper levels of engagement around the BetVictor brand.”
Matt Wilson, co-founder of Ball Street said;“We are delighted to be working with BetVictor, they understand the benefits of working with and empowering a genuine community of influencers. Eager anticipation of the weekend action is what BetVictor, our fan channels and football fans have in common so this is a partnership in which everybody wins.”