UK independent bookmaker BetVictor has partnered with social media and ‘influencer’ marketing specialist Ball Street to boost the launch of its £100,000 ‘Golden Goal’ campaign.
The Gibraltar-based bookmaker will utilise Ball Street’s network of influencers (YouTube content creators, fan channels and football commentators) to socially boost its Premier League promotion.
BetVictor has previously worked with Ball Street during this summer’s Euro 2016 championship promoting its ‘Million Pound Goal’ campaign on various social media channels.
Optimising social media and video content, The Ball Street community has reached ‘unrivalled engagement of over 50 million fans’ outreaching traditional media channels.
Matt Wilson, co-founder of Ball Street commented on the marketing partnership: “The evolution of Ball Street to the Ball Street Network signifies the unity and power of our community of creators and influencers. Together we provide unrivalled engagement at scale, exceeding that of traditional media choices. Our ambition is to make football fairer for fans and for brands.”
To celebrate the launch, the leading online gaming company are, in the first week, giving away £100,000 to the person who correctly predicts the goalscorer and minute the first goal is scored in the Premier League clash between Chelsea and Manchester United at Stamford Bridge on Sunday. If there is more than one winner the prize will be shared whilst the prize pool will increase weekly by £25,000 if there is no winner.