FAN UP! Ladbrokes expands social content partnership with Ball Street Network

Updating the market, Ladbrokes marketing has announced that it will expand its existing relationship with social media content and fan engagement specialist The Ball Street Network.

Entering a new European football season, Ladbrokes will act as lead sponsor of popular Ball Street Network YouTube channels’ ‘Arsenal Fan TV’ and ‘The Redmen TV’ (Liverpool FC focused YouTube Channel).

In addition to its sponsorships, the partnership sees Ladbrokes launch of ‘Ladbrokes #FanFriday Show’, a half hour show that will be broadcast live at 12.30pm every Friday on Ladbrokes Facebook page and Ball Street’s YouTube channel, which will see popular YouTube content creators preview the weekend’s big games and talking points.

Ladbrokes marketing informed that its decision to expand its sponsorship with Ball Street assets follows a ‘successful trial period over the final two months of last season’.

Elliot Hackney

Elliot Hackney, Head of Social for Ladbrokes and Coral commented on the partnership: “Fan media is an unstoppable force that continues to grow and grow. We are now seeing it become much more trusted and genuine than traditional media as it’s ‘by fans, for fans’. Ladbrokes are proud to sponsor the fan channels that pour so much of their time and energy into following their club and producing content around it. With the sponsorship of the Fan TV Channels and also the #FanFriday show, we’re excited for the season ahead.”

At present Ball Street, syndicated content delivers more than 20 million views per month on YouTube. Furthermore, Ladbrokes detailed that ‘a post-campaign survey showed how after exposure to the sponsorship 70% of respondents viewed Ladbrokes more favourably than compared to any other UK bookmaker.’

Matt Wilson

Matt Wilson, Co-Founder of Ball Street backed Ladbrokes as sponsor and network partner, commenting

“I left the top of talkSPORT Towers to build Ball Street from the bottom because football media was missing the fan perspective. It’s taken a lot of hard work to get to this point, but the numbers that we drive now are making us hard for brands to ignore. I have worked in sports media since 2000 and this, the Ball Street Network Fan Channel sponsorship with Ladbrokes, is without a doubt, the best sponsorship in football.”


Ladbrokes -Ball Street – The Redmen TV

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