SBC News Voice of the Sports Betting Industry
Having this month announced its full UK launch, daily fantasy sports (DFS) operator DraftKings has confirmed the appointment of digital content specialist Ball Street to drive social media engagement with UK sports consumers.
Targeting UK football fans Ball Street will produce DraftKings weekly social content through a series of video campaigns fronted by former Premier League footballer Jimmy Bullard.
The video content titled ‘How to Become a DraftKings Master – #BeatTheBulldog’ will aim to educate UK viewers on DraftKings’ product and services, as the brand looks to rapidly raise its profile in the UK sports sector.
Ball Street have been commissioned to product eight content programs for DFS operator, with the intial campaign launched this weekend
Matt Wilson, Co Founder of Ball Street commented on the partnership; “DraftKings is a great brand with a fantastic product offering and we are thrilled to be working with them in changing the way football fans consume fantasy sport. We plan to bring them mass awareness and deep engagement with football fans around the UK.”
Marta Norton, Director of Marketing of DraftKings UK said; “It’s very exciting to be working with Ball Street on our launch campaign. They have demonstrated great understanding of our brand and the value we bring to the UK sports audience. As the number one football multi-platform network they are experts at communicating in the digital and social space.”
DraftKings – ‘How to Become a DraftKings Master – #BeatTheBulldog’
Get on this people – think you can #BeatTheBulldog?! Come take me on in a bit of daily fantasy action with @dkuk!https://t.co/wegU8SQi8Q
— Jimmy Bullard (@jimmybullard) February 12, 2016
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Football marketing partnerships will be discussed at the upcoming ‘Betting on Football Conference – #bofcon’ – 21 April Emirates Arsenal…Book Your Place Now!
