Parions Sport, the flagship sports betting subsidiary of Groupe FDJ, has declared its ‘return to tennis’, becoming a principal sponsor of the ATP250 Lyon Open. Beginning this Monday, the Lyon Open (17 to 23 May) is recognised as one of the lead tournaments in the build-up to French tennis’ Roland Garros Grand Slam Championship (24 May to 13 June). Parions …
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International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …
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Betway has returned to tennis sponsorships becoming the principal betting partner of the Miami Open an ATP and WTA 1000 sanctioned tournament. Beginning this week, the Miami Open (22 March to 4 April) sees the biggest names on the ATP (men’s) and WTA (women) tours compete as pro-tennis 2021 season plays its first ‘Masters event’. Betway the former championship sponsor …
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Tennis’ governing bodies have launched the International Tennis Integrity Authority (ITIA) new website to improve communication, information and engagement between all stakeholders protecting integrity across all levels of the sport. The formation of a new tennis integrity body was recommended by the Tennis Integrity Unit (TIU) independent report into match-fixing and athlete corruption published in 2018. The damaging findings of the …
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Cloudbet, a crypto sportsbook and casino operator, has agreed to extend its zero-margin odds campaign for the forthcoming French Open which gets underway this weekend at Roland Garros, Paris. The Grand Slam tournament for tennis’ clay-court season, the Roland Garros French Open, had been rescheduled to late September following the cancellation of all ATP and WTA tournaments in April. As …
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Crypto sportsbook Cloudbet has relaunched it’s signature ‘zero-margin odds campaign’ for this September’s US Open grand slam tennis tournament at Flushing Meadows in New York, where Novak Djokovic and Serena Williams head the market. Having rolled out the zero-margin offer to immediate and demonstrable effect over the COVID-19-disrupted English Premier League football season, the firm is again deploying its blockchain …
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Sportradar Integrity Services has upped its commitment to safeguarding professional athletes from social media abuse with the launch of its new player protection solution. The solution will be made available to all sports federations, leagues and governing bodies, having been designed to protect the mental health and well being of professional athletes by keeping them free from online abuse. Andreas …
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GVC Holdings will back tennis’ ‘Eastern European Championship’ charity initiative to raise vital funds in support of international COVID-19 relief efforts. Held in Belgrade at the ‘Tipsarevic Academy’, the Eastern European Championship is a six-week exhibition tournament (15 June – 23 July) created by former tour pro Janko Tipsarevic to raise funds for COVID-19 and tennis development charities. The special event marks …
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Esports betting has taken centre stage as a viable alternative for bookmakers during the COVID-19 crisis. However, with this relatively new sector garnering a lot of attention, questions are being raised as to how stable it is compared with traditional sports betting. It is vital that esports betting keeps its integrity during this period as a mistake could derail the …
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Tennis’ ATP Tour will launch its first virtual sports product after expanding its longstanding partnership with IMG ARENA – the sports betting innovation studio and content hub of global sports publishing group IMG. The sport’s first officially branded virtual sports product features logos from the ATP Masters 1000 series and official tournament names. It has been designed to deliver players …
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