Tag Archives: ATP

Betway serves ‘engaging content’ in sponsoring Rio Open

Betway has announced its sponsorship of the 2022 and 2023 editions of The Rio Open, becoming the tennis tournament’s premium betting partner. The new collaboration sees the Super Group-owned brand gain association rights as well as courtside branding throughout the competition. Anthony Werkman, CEO of Betway, noted: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to …

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Betway gains ‘prominent exposure’ in tennis sponsorship

Betway has agreed to sponsor the Stockholm Open, becoming the official betting partner of the tennis competition. Commencing on 6 November, following last year’s cancellation, the competition promises to give Betway association rights as well as ‘prominent’ courtside branding. Anthony Werkman, Betway’s CEO, commented on the sponsorship of the oldest Association of Tennis Professionals (ATP) indoor tournament: “It’s fantastic for …

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Betway enhances UK marketing presence with Surrey CCC deal

International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …

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Betway returns to tennis as sponsor of the Miami Open

Betway has returned to tennis sponsorships becoming the principal betting partner of the Miami Open an ATP and WTA 1000 sanctioned tournament. Beginning this week, the Miami Open (22 March to 4 April) sees the biggest names on the ATP (men’s) and WTA (women) tours compete as pro-tennis 2021 season plays its first ‘Masters event’. Betway the former championship sponsor …

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ITIA launches new website for tennis integrity stakeholders

Tennis’ governing bodies have launched the International Tennis Integrity Authority (ITIA) new website to improve communication, information and engagement between all stakeholders protecting integrity across all levels of the sport. The formation of a new tennis integrity body was recommended by the Tennis Integrity Unit (TIU) independent report into match-fixing and athlete corruption published in 2018. The damaging findings of the …

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‘No love lost’ for Cloudbet with zero-margin odds extension

Cloudbet, a crypto sportsbook and casino operator, has agreed to extend its zero-margin odds campaign for the forthcoming French Open which gets underway this weekend at Roland Garros, Paris. The Grand Slam tournament for tennis’ clay-court season, the Roland Garros French Open, had been rescheduled to late September following the cancellation of all ATP and WTA tournaments in April. As …

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Cloudbet reactivates ‘zero margin odds’ for the US Open

Crypto sportsbook Cloudbet has relaunched it’s signature ‘zero-margin odds campaign’ for this September’s US Open grand slam tennis tournament at Flushing Meadows in New York, where Novak Djokovic and Serena Williams head the market. Having rolled out the zero-margin offer to immediate and demonstrable effect over the COVID-19-disrupted English Premier League football season, the firm is again deploying its blockchain …

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Sportradar combats social media abuse with player protection solution

Sportradar Integrity Services has upped its commitment to safeguarding professional athletes from social media abuse with the launch of its new player protection solution. The solution will be made available to all sports federations, leagues and governing bodies, having been designed to protect the mental health and well being of professional athletes by keeping them free from online abuse. Andreas …

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GVC Foundation backs Eastern European Championship tennis appeal

GVC Holdings will back tennis’ ‘Eastern European Championship’ charity initiative to raise vital funds in support of international COVID-19 relief efforts. Held in Belgrade at the ‘Tipsarevic Academy’, the Eastern European Championship is a six-week exhibition tournament (15 June – 23 July) created by former tour pro Janko Tipsarevic to raise funds for COVID-19 and tennis development charities. The special event marks …

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