Rush Street Interactive’s US online gambling property PlaySugarHouse.com has become the first US sportsbook venture to launch IMG Arena’s live streaming services.
The partnership sees Rush Street Interactive become the first US gambling operator to integrate IMG ARENA’s full live streaming portfolio.
As a result, Rush Street Interactive’s PlaySugarHouse domain becomes the only online sportsbook operating within New Jersey and Pennsylvania to offer players the opportunity to watch and bet on tennis’ ‘Roland Garros – Grand Slam Championship’ (The French Open).
Richard Schwartz, Rush Street Interactive’s President, said: “Rush Street Interactive continues to focus on enhancing the experience of our PlaySugarHouse.com customers. We believe that by offering players the chance to watch the action while they are live betting, IMG ARENA’s streaming service will bring greater entertainment-value and integrity to our players’ betting. We’re pleased that our focus on customer experience is driving our strong market share growth in New Jersey.”
Further provisions see Rush Street Interactive become an IMG data customer, enabling its properties to receive official data from all professional tennis tours – ATP, WTA, ATP Challenger and Grand Slam events’ Roland Garros, Wimbledon and The US Open.
Freddie Longe, Managing Director at IMG Arena, said: “We are delighted to partner with one of North America’s top online gaming operators, Rush Street Interactive. Players at PlaySugarHouse.com will now have a significantly enhanced wagering experience through the incorporation of our live streams.
“Bringing our official streaming product to the US is an important step for IMG ARENA and the market as a whole. In the more mature European market, we have seen that one of the major complaints by fans is a lack of live streaming availability and that it is a key factor in setting a tier one operator apart as markets develop.”