SBC News Voice of the Sports Betting Industry
Sportradar has gained the global data and betting streaming rights to the ATP, starting in 2024.
Following what was described as an extensive RFP process led by Tennis Data Innovations (TDI), this RFP process was initiated by the group in January 2023 and saw five bidders submit ‘detailed proposals’ across multiple rounds for a six-year rights cycle.
Carsten Koerl, Sportradar CEO, said: “We are delighted that TDI has selected Sportradar as the successful bidder to support the enormous growth of the sport of tennis.
“The capabilities and global scale of our offerings will provide betting operators innovative, best-in-class products and tech savvy tennis fans a richer, more immersive experience that only Sportradar can deliver.
“Our expertise in developing advanced technologies, including computer vision and AI which create advanced analytics and data visualisation, will drive new, compelling ways for fans to engage with tennis, while also safeguarding and upholding its integrity.”
The company has been a supplier of official ATP Tour and Challenger Tour secondary data feeds since the start of 2022, which enabled the provision of betting-related services based on the two competitions’ official scores to a suite of global bookmakers.
The process followed the setup in 2020 of TDI as a joint venture vehicle of ATP and ATP Media to oversee innovation, development, and commercial management of all data and betting streaming products for the ATP Tour and ATP Challenger Tour.
“We are grateful to all the bidders who showed such commitment to our content throughout the selection process,” added David Lampitt, TDI CEO.
“Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, global reach and an innovative commercial model that preserved our ability to share in the continued growth of this market.
“Since the establishment of TDI, our mission has been clear – to create the most engaging data & streaming products and services for existing tennis fans and bring new fans to the game. If we get this right, we will deliver great returns for the sport.
“The competitive nature of this process, as well as the compelling successful bid from Sportradar, reflects the incredible value of ATP content. We look forward to forging a successful partnership together.”
