Stake has announced a new partnership with UFC which covers the Asian region. The deal will see the sportsbook offer co-branded promotions and VIP experiences in order to enhance its betting experience in the continent. Stake will also collaborate with the UFC on co-branded content on each side’s digital and social media channels with UFC fighters present. One of these …
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Leyu Sports has formed a partnership with AC Milan to become the team’s official betting partner in Asia. The sports entertainment brand – founded in 2008 and based in Asia – has highlighted its intent to put fan engagement ‘at the heart’ of the collaboration. In detail, the operator will be working with the Serie A side – who currently …
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6686 Sport has been named the official regional partner of AS Monaco in Asia, covering the next three seasons. The gambling firm will benefit from visibility on LED panels during the Ligue 1 club’s home games that broadcast in Asia. Danny Chen, Brand Manager of 6686 Sport, stated: “We are delighted to announce our thrilling partnership between 6686 Sport and …
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STATSCORE has extended its data coverage of Asian football leagues and competitions. Broadening the scope of football data delivered from venues offered to its partners, the new competitions will be accessible through its ScoutsFeed product, as well as in its live data widgets such as LivematchPro. Michał Kopciński, Product Manager of STATSCORE, said: “At STATSCORE, we are working to continuously …
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The unique intricacies of catering to local customers make international expansion no easy feat for betting operators. As such, Will Westcott, Head of Business Development at Genius Sports, underlines the importance of fostering a go-local approach on pricing and risk management to meet new market challenges, demands and variables. With new markets across Asia, Latin America and the U.S. on …
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The Argentine Football Association (AFA) has announced a regional sponsorship agreement for the entire Asian continent with DAFABET. The agreement spans for the entire year 2023 and 2024, with the first title ahead of Copa América 2024. Dafabet’s Marketing Director, Nikos Diakoumopoulos, said: “We are very proud to announce the partnership with AFA, which needs no introduction. “We look forward …
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Asian online gambling firm Asaa88 has scored a partnership with former Brazilian professional footballer, Rivaldo Vitor Borba Ferreira. In being named the first brand ambassador of the Asaa88, the operator gains advertising rights to Rivaldo for the entirety of its advertising and marketing campaigns in the continent. “I’m excited to start this collaboration with Asaa88 because they express my great …
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Asian online betting platform, me88, has revealed that Conor McGregor will be representing the company as the official brand ambassador in Southeast Asia. McGregor, an Irish professional mixed martial artist fighter and former UFC double-champion, will promote the operator across the region and engage in various digital marketing activities to increase brand awareness. me88’s spokesperson, James Snider, said: “We are …
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Emerging markets across Asia will become a key focus for Pronet Gaming after the company’s expansion plans have been completed “ahead of schedule”. At the turn of the year, Pronet noted that it had signed 35 new clients over the last 18 months which has enabled the company to roll out its sportsbook and casino platform solutions across a number …
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FTSE250-listed Playtech Plc will continue to review its corporate divisions and underlining strategy after full-year results for 2019 showed core unit growth subdued by further Asian market impacts and severe declines across its TradeTech financial services unit. Playtech recorded a 22% increase in corporate revenues to €1.5 billion (FY2018: €1.25bn), as the technology group’s ‘Core B2B’ division delivered a 15% …
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