Stake and UFC to offer exclusive social content to fans in Asia

Stake has announced a new partnership with UFC which covers the Asian region.

The deal will see the sportsbook offer co-branded promotions and VIP experiences in order to enhance its betting experience in the continent.

Stake will also collaborate with the UFC on co-branded content on each side’s digital and social media channels with UFC fighters present.

One of these includes former two-time UFC Middleweight Champion Israel Adesanya – who was named Stake’s very first brand ambassador back in 2021.

“We’re thrilled to partner with an exciting and emerging brand like Stake to offer exclusive digital and social content to our fans, as well as an innovative gaming experience,” added Nick Smith, UFC Vice President of Global Partnerships.

The MMA championship boasts a number of sportsbook partners in various regions, with Stake adding to its global betting provider portfolio.

In recent weeks, the promotion also extended a multi-year partnership with Entain for the latter to remain UFC’s betting partner in Australia and New Zealand via its Ladbrokes brand.

In France, Poland, and Portugal, meanwhile, UFC is partnered with Betclic as a regional partner, while in the UK and Ireland its official sportsbook is bet365.