Former Chelsea and England football captain, John Terry has been named to be the first ambassador of Asian market focused online gaming and betting brand BK8.com.
The agreement permits BK8.com exclusive marketing rights to John Terry as Brand Ambassador, which will be across BK8’s marketing campaigns and advertising platforms throughout Asia.
Lawrance Wayneson, General Manager of BK8.com, said: “We are delighted to welcome John Terry to BK8.com; a man who shares many of the same values with our brand and who is always looking for opportunities to reach greatness.
“One of the most influential and successful captains to compete at the highest level of club football, John Terry is a true sports icon who inspires fans worldwide to strive to reach the ultimate standards of excellence.”
In the press release, Manila-based BK8 commended Terry’s attitude throughout his sporting life and said that the partnership with John Terry underpins BK8.com’s key values.
Wayneson continued: “John Terry will help engage our target audience in Asia and working with him as a brand ambassador is just one of the many exciting, upcoming projects BK8.com has planned for 2019.”
John Terry spoke of his excitement about the new partnership – a result of a collaboration between Samson Sport Consultancy and Entourage Sport & Entertainment, who are the commercial agents for John Terry.
He said: “They share my great passion for football and I’m looking forward to playing a role in their many future plans to promote the brand to new and existing players throughout Asia.”
Terry is Chelsea’s most successful captain, having led them to five Premier League titles, four FA Cups, three League Cups, one UEFA Europa League and one UEFA Champions League title.