Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …
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Engagement between lower division football clubs and safer gambling organisations continues to increase, as a National League fixture on Tuesday was host to a number of charity delegates. A range of groups were invited to attend the match at Chesterfield FC’s Technique Stadium, including GamCare and the Young Gamers and Gamblers Education Trust (YGAM)- represented by Head of Delivery Sam …
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Following reports that the DCMS is moving to ban sponsorship arrangements between betting companies and Premier League football clubs, Bolton Wanderers has moved to sever its ties to the industry. In place of its links with the betting and gaming industry, Bolton will instead seek to form partnerships with charities and organisations specialising in betting addiction treatment. Although making its …
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Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …
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Sportsbook and casino platform provider Digitain has confirmed the appointment of Peter Nolan as its new Strategic Consultant. As part of his new role, Nolan will take responsibility for the management of media relations. He will also consult on the firm’s B2B marketing plan, as well as sales and business strategy. Commenting on his new role, Nolan said: “Digitain is …
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Interregional Sports Group (ISG), the lead sponsorship agency for Formula 1 racing, has confirmed that 188BET has secured a five-season agreement to become the ‘Official Sponsor’ of F1 Asia events. The partnership sees the 188BET brand secure exclusive coverage across the Asian broadcast market during the F1 season, which in 2020 will featurie motorsport’s first Hanoi Vietnam Grand Prix on …
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188BET advances its South American profile, confirming that it has become a ‘digital partner’ of Brazilian Serie A football side Clube Atlético Mineiro. Issuing a statement on its website, the Belo Horizonte football club has communicated that it has agreed on a ‘commission-based partnership’ referring customers to the online bookmaker. Atlético Mineiro further details that the 188BET brand will hold …
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March saw the latest instalment of SBC’s ‘Betting on Football Conference‘ where the hottest topics and opportunities from the sports betting industry were debated extensively. One of those hot topics centred on whether economies of scale are causing market stagnation. There have been a wave of operator failures of late that has seen SunBets, 188Bet and BetBright all fall short …
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The last month has witnessed the cessation of trading in the UK of two licensed betting operators, BetBright and 188BET, prompting questions that go to the heart of both (a) the contract between bookmaker and customer and (b) the role of the Gambling Commission, as regulator, when a bookmaker decides to void unsettled bets, resulting in a mass of complaints …
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The controversial cancelling of antepost bets by BetBright when the Irish based operator closed down earlier this month is to be rectified after the stepping in of Gibraltar-based bookmaker BetVictor. Acting in a ‘personal capacity’, former BetBright Executive Chairman Rich Ricci has partnered with BetVictor to announce a plan which will enable former BetBright customers to have their Ante Post bets reinstated. Former BetBright …
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