SBC News Voice of the Sports Betting Industry
Betby has announced a new partnership with European igaming products provider TrueLabel.
Betby’s sportsbook is now available to operators via TrueLabel’s Turnkey, White Label and Crypto Casino solutions.
Chris Nikolopoulos, CCO of Betby, emphasised that both TrueLabel and Betby are committed to delivering advanced products that address the ‘current gaps’ and meet the ‘evolving needs’ of the igaming industry.
“With our technology’s seamless adaptability and customization, we eagerly anticipate TrueLabel’s continued growth and expansion to be bolstered by our robust sportsbook offering,” he added.
With over 210,000 monthly events and more than 6,500 markets available to bet on, the BETBY sportsbook is ‘highly scalable’, and also includes Betby.Games, its esports odds feed, as part of its sportsbook offering.
“TrueLabel’s collaboration with Betby marks a significant milestone,” added Sergii Kostylov, CPO at TrueLabel.
“With our integration of Betby’s sportsbook into our boutique services, we’re reaffirming our commitment to top-tier technology in iGaming. Together, we’re propelling our clients to unprecedented levels of success.”
In recent weeks, Betby also partnered with games aggregator St8.io in a deal that saw the supplier’s sportsbook made available to the latter’s operator partners.
In using the same, single API as St8.io’s casino content, no additional integration is required, with the default API covering all resettles and rollbacks.
