BETBY pens deal with Cactus Gaming for increased visibility in LatAm

Sportsbook provider BETBY has partnered with igaming platform Cactus Gaming to strengthen its foothold in the LatAm market.

BETBY will supply Cactus Gaming with its sportsbook solution, leveraging a shared API framework that will allow Cactus partners to reduce their time-to-market capabilities.

Chris Nikolopoulos, BETBY’s CCO, said: “We are thrilled about our collaboration with Cactus Gaming, which reaffirms BETBY dedication to partnering with industry frontrunners. 

“This strategic alliance enables us to extend BETBY’s sportsbook solution and services to Cactus Gaming’s partners, enhancing their betting experiences by granting seamless access to the most current and exceptional sports content alongside cutting-edge technology. I am confident that both companies will realise substantial long-term advantages from this partnership.”

A comment was also provided by Cactus Gaming’s CRA, Tiago Silva, who celebrated the partnership by saying: “We are thrilled to initiate this partnership with BETBY. This collaboration empowers us to harness BETBY’s vast expertise and state-of-the-art sportsbook solution, enabling us to deliver the ultimate sports betting experience to our partners in Latin America and worldwide. 

“We anticipate that this partnership will set the stage for further innovative collaborations in the future.”