SBC News Betby & Lala.Bet sportsbook deal big step in ‘redefining the industry’

Betby & Lala.Bet sportsbook deal big step in ‘redefining the industry’

Betby has announced a partnership with LalaStars to integrate its sportsbook into the company’s Lala.Bet brand. 

The sportsbook features over 210,000 monthly events, more than 6,500 available markets across 125 sports.

Chris Nicolopoulos, Chief Commercial Officer of Betby, commented: “We’re thrilled to collaborate with LalaStar and bring our cutting-edge sportsbook solution to their platform, enhancing the user experience and expanding the range of betting options available to their audience.” 

He explained that integrating the innovative sportsbook solution onto LaLa’s platform marks a significant milestone in the company’s journey to ‘redefine the industry’.

“Together, we’re poised to deliver an unparalleled betting experience to LalaStar’s users, offering a diverse range of markets and cutting-edge features,” the CCO added. 

“This collaboration underscores our shared vision of pushing the boundaries of what’s possible in online sports betting, and we’re excited to embark on this journey together.”

Meanwhile, Betby.Games, the operator’s esports odds feed, are also incorporated into its sportsbook offering.

Mares Shamzhy, LalaStars CEO, added: “After conducting a thorough analysis of all sportsbooks available on the market, evaluating them based on over 70 different criteria, our primary objective was to ensure that our choice of a new Sportsbook aligns perfectly with the ongoing dynamic development of our brands and the latest innovations in the gambling industry. 

“We are pleased to announce that Betby has been selected as our partner, embodying our values and aspirations. We are excited to commence this partnership with Betby and are confident it will bring substantial value to both parties.”

In recent weeks, Betbyalso announced a new partnership with European igaming products provider TrueLabe, which sees its sportsbook now available to operators via TrueLabel’s Turnkey, White Label and Crypto Casino solutions. 

Nikolopoulos emphasised that both TrueLabel and Betby are committed to delivering advanced products that address the ‘current gaps’ in the market and meet the ‘evolving needs’ of the igaming industry.

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