LeoVegas has announced a deal to become the official training kit partner of Wolverhampton Wanderers. The Malta-based operator’s branding is set to feature on the first team training kit of the Premier League side for the 2023/24 season. Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, commented: “LeoVegas are proud to partner with Wolves, one of the …
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LeoVegas Group has added another international market to its stable by securing a Dutch licence, becoming the 25th operator to enter the country. The gaming licence enables Stockholm-headquartered LeoVegas’ 21 Heads Up Limited to begin business in the Netherlands, with plans to go live in H2 2023. Issued by the Kansspelautoriteit (KSA), 21 Heads Up’s five-year licence covers sports betting, …
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LeoVegas has secured a majority stake in development studio Push Gaming in the latest commercial move for its LeoVentures investment arm. The Swedish company has outlined a strategy of investing in game content creation and distribution to support its own international expansion plans, with the group emphasising that the development ‘leapfrogs’ its exposure into slots content. In addition to securing …
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BetUK has announced that it will be supporting marathon, middle distance, and sprint horse races in a partnership with Arena Racing Company (ARC). Arena Racing Company (ARC) – the operator of four of the six all-weather horse racing courses in the UK – has given the LeoVegas Group-owned operator advertising space across 600 of its races, in addition to various …
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SBC is excited to announce that the shortlists for this year’s SBC Awards 2022 ceremony, taking place as part of the SBC Summit Barcelona in September, have now been decided. The shortlists cap a successful year for Betsson Group, which leads the way with nine nominations, hoping to maintain the Casino Operator of the Year title and dethrone Bet365 in …
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BetUK has signed a deal with six-time champion jockey Kieren Fallon as part of an exclusive horse racing partnership. The link-up with the former Irish jockey will strengthen BetUK’s racing offer by providing expert tips, knowledge and insight as part of a series of podcasts – entitled Fallon’s Fancies – available to watch on its platform. Fallon, the three-time winner …
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LeoVegas Group has moved to strengthen its safer gambling offering via the launch of a new layer of AI-powered messaging, analysing customer behaviour and risk profiles. The offering will be initially launched in the UK via the LeoVegas, PinkCasino, BetUK and 21.co.uk brands, where LeoVegas customers will receive onsite messages with individualised content based on their profiles, containing information and …
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BetUK has been named as the official betting partner of Championship-side Queens Park Rangers’ (QPR), with the deal expected to last for the remainder of the season. QPR’s former partner Royal Panda withdrew from the UK betting market earlier this month citing ‘tougher regulations’ as a primary reason. It won’t operate in the country from Friday 31 January, 2020. However, the latest deal …
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Affiliate landing page tracker Rightlander has signed deals with LeoVegas and GVC, in a move that is hoped will help both operators improve affiliate compliance and boost their responsible gambling measures. Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined …
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Championship football club Brentford FC has signed a two-year agreement with LeoVegas Group AB, which will see the LeoVegas online betting and gaming brands become the official ‘Shirt’ and ‘Title’ sponsors of the West London club. Securing sponsorship terms for the start of the 2017/18 EFL Championship (start date 4 August), LeoVegas will promote both its online casino and sports …
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