German sports bettors can now bet with LeoVegas Group after the firm launched its sportsbook, adding to its regional virtual slot machine offering. Utilising the licence that was granted to LeoVegas in 2023, the firm will now deploy its sportsbook across all sixteen states of one of Europe’s largest igaming markets. A subsequent marketing campaign titled “Thrill Seeker” will premiere …
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BetMGM nets third PL deal in a week with Tottenham Hotspur
BetMGM has entered into a three-year partnership with Premier League club Tottenham Hotspur FC. The deal will see the LeoVegas Group-owned operator become the men’s and women’s club’s official betting partner, as well as the official front of training wear partner. This is LeoVegas’ third Premier League partnership deal in the past week, as the company aims to significantly boost …
Read More »LeoVegas kicks off front-of-shirt sponsorship of Wolves
LeoVegas has announced a deal to become the official training kit partner of Wolverhampton Wanderers. The Malta-based operator’s branding is set to feature on the first team training kit of the Premier League side for the 2023/24 season. Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, commented: “LeoVegas are proud to partner with Wolves, one of the …
Read More »LeoVegas ‘resumes Dutch journey’ with 21 Heads Up licence approval
LeoVegas Group has added another international market to its stable by securing a Dutch licence, becoming the 25th operator to enter the country. The gaming licence enables Stockholm-headquartered LeoVegas’ 21 Heads Up Limited to begin business in the Netherlands, with plans to go live in H2 2023. Issued by the Kansspelautoriteit (KSA), 21 Heads Up’s five-year licence covers sports betting, …
Read More »LeoVegas acquires Push Gaming stake in latest Ventures move
LeoVegas has secured a majority stake in development studio Push Gaming in the latest commercial move for its LeoVentures investment arm. The Swedish company has outlined a strategy of investing in game content creation and distribution to support its own international expansion plans, with the group emphasising that the development ‘leapfrogs’ its exposure into slots content. In addition to securing …
Read More »BetUK completes hurdle of ‘first major racing sponsorship’ with ARC
BetUK has announced that it will be supporting marathon, middle distance, and sprint horse races in a partnership with Arena Racing Company (ARC). Arena Racing Company (ARC) – the operator of four of the six all-weather horse racing courses in the UK – has given the LeoVegas Group-owned operator advertising space across 600 of its races, in addition to various …
Read More »The shortlists are in — meet the contenders for SBC Awards taking place at the majestic Palau National
SBC is excited to announce that the shortlists for this year’s SBC Awards 2022 ceremony, taking place as part of the SBC Summit Barcelona in September, have now been decided. The shortlists cap a successful year for Betsson Group, which leads the way with nine nominations, hoping to maintain the Casino Operator of the Year title and dethrone Bet365 in …
Read More »Kieren Fallon signs exclusive horse racing deal with BetUK
BetUK has signed a deal with six-time champion jockey Kieren Fallon as part of an exclusive horse racing partnership. The link-up with the former Irish jockey will strengthen BetUK’s racing offer by providing expert tips, knowledge and insight as part of a series of podcasts – entitled Fallon’s Fancies – available to watch on its platform. Fallon, the three-time winner …
Read More »LeoVegas launches AI-powered messaging as part of safer gambling strategy
LeoVegas Group has moved to strengthen its safer gambling offering via the launch of a new layer of AI-powered messaging, analysing customer behaviour and risk profiles. The offering will be initially launched in the UK via the LeoVegas, PinkCasino, BetUK and 21.co.uk brands, where LeoVegas customers will receive onsite messages with individualised content based on their profiles, containing information and …
Read More »BetUK replaces Royal Panda as QPR’s official betting partner
BetUK has been named as the official betting partner of Championship-side Queens Park Rangers’ (QPR), with the deal expected to last for the remainder of the season. QPR’s former partner Royal Panda withdrew from the UK betting market earlier this month citing ‘tougher regulations’ as a primary reason. It won’t operate in the country from Friday 31 January, 2020. However, the latest deal …
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