Tag Archives: leovegas

LeoVegas to place ‘key safer gambling messaging’ on Blackpool FC shirts

SBC News LeoVegas to place ‘key safer gambling messaging’ on Blackpool FC shirts

Blackpool FC, with its principal partner LeoVegas, are demonstrating solidarity for Safer Gambling Week. During this Saturday’s (18 November) home fixture against Shrewsbury Town, the operator’s regular branding on the front of all home shirts will be replaced by key messaging and logos surrounding safe betting practices. Sam Behar, LeoVegas Group Director of UK and Ireland, commented: “Responsible gaming is …

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LeoVegas turns to Newcastle FC in push for North East expansion

SBC News LeoVegas turns to Newcastle FC in push for North East expansion

LeoVegas has announced a campaign in the North East to try and attract employees with the help of Newcastle United.  Being based in Newcastle itself, the MGM Resorts subsidiary has released a short film showcasing all the available jobs currently open at its regional branch, together with the Premier League side with which it currently holds a partnership contract.  In …

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LeoVegas hails ‘King of Casino’ return to Dutch shores

Gustaf Hagman, LeoVegas CEO

LeoVegas Dutch vision has been realised as the MGM Resorts-owned betting and igaming group celebrates its return to the Netherlands after a two year absence. The Kansspelautoriteit (KSA), the Dutch Gambling Authority (DGA), granted the Swedish international operator a licence in July, which permitted its 21 Heads Up Limited subsidiary a five-year licence. In today’s (4 October) update, LeoVegas revealed …

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BetMGM moves for early UK visibility via Newcastle United

BetMGM moves for early UK visibility via Newcastle United

BetMGM UK has become the latest international betting brand to secure a presence in the Premier League, partnering with Newcastle United. The agreement marks a quick move for the MGM Resorts betting brand to establish visibility in England’s top-flight football league following launch in the market earlier this month, with its UK HQ also located in Newcastle. Brand visibility around …

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Kambi deepens LeoVegas links with BetMGM UK support

SBC News Kambi deepens LeoVegas links with BetMGM UK support

Kambi and LeoVegas have detailed continued momentum for their long-standing partnership, with the former supporting the UK launch of BetMGM. A so far solely US-facing brand of the MGM Resorts International group, BetMGM is being taken live in the UK using LeoVegas’ platform and utilising Kambi’s sportsbook services, including its Bet Builder and AI-powered algorithmic trading capabilities. LeoVegas Group has …

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LeoVegas kicks off front-of-shirt sponsorship of Wolves

Lucas Ensinck: Wolves are the perfect partner to demonstrate AstroPay’s global growth

LeoVegas has announced a deal to become the official training kit partner of Wolverhampton Wanderers. The Malta-based operator’s branding is set to feature on the first team training kit of the Premier League side for the 2023/24 season. Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, commented: “LeoVegas are proud to partner with Wolves, one of the …

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Gustaf Hagman: The Man Who Revolutionised Mobile Gaming by Spinning an iPhone

Gustaf Hagman: The Man Who Revolutionised Mobile Gaming by Spinning an iPhone

Take a quick glance at your screen time—what’s the verdict? Are you clocking in 8 hours? Or have you joined the 9-hour club? Our lives are firmly intertwined with our mobile screens, a modern reality that’s hard to ignore. But let’s rewind to 2011. Yes, mobile phones were already asserting their presence in our daily routines, yet did we truly …

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MGM adds new card to European hand as BetMGM launched in UK

MGM adds new card to European hand as BetMGM launched in UK

MGM Resorts International has extended its reach in Europe, building on its acquisition of established multinational igaming operator LeoVegas by launching its BetMGM brand in the UK. BetMGM began as a joint venture between the Las Vegas-based entertainment conglomerate and London-headquartered international group Entain. However, the UK brand will operate outside of this joint venture, using LeoVegas platform as well as …

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Stefan Nelson, LeoVegas: Europe is survival of the fittest and not all will last

Stefan Nelson, LeoVegas: Europe is survival of the fittest and not all will last

Stefan Nelson, Chief Financial Officer of LeoVegas, believes that the sector as a whole will prove innovative and resilient enough to overcome the challenges it faces – but some operators will fall along the way. As LeoVegas continues to embark on a new era as part of MGM Resorts, Nelson shared insights into how the company plans to navigate the …

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