Tag Archives: leovegas

LeoVegas poised to launch in New Jersey following Caesars deal

LeoVegas has set its sights on the New Jersey betting market, having developed plans to launch its online casino brand in the state, following an agreement with leading US gambling conglomerate Caesars Entertainment. Marking its first expansion into the burgeoning US gambling industry, LeoVegas expects to be able to accept its first American customers during the first half of 2022, …

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Regulated market success offsets German headwinds for LeoVegas

LeoVegas has delivered a strong start to 2021 despite acknowledging headwinds in the German sector related to updated regulatory requirements in the country, as well as encountering difficulties in the Nordics. As part of its Q1 2021 report, it disclosed that casino accounted for 74% and live casino 17% of the group’s Gross Gaming Revenue (GGR), while sportsbook is now …

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LeoVegas adds greyhound content via SIS Watch and Bet deal

LeoVegas adds greyhound content via SIS Watch and Bet deal

SIS (Sports Information Services) has agreed to supply its UK and Irish greyhound racing content in a Watch and Bet format to LeoVegas. Through SIS’s Watch and Bet model, bettors will be able to view live races without the need for a prior bet, which the supplier believes will help LeoVegas drive both engagement and revenues. All brands in the …

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LeoVegas enhances Nordic market status with Google Play debut

LeoVegas has become the first online casino operator to pass the approval process and launch on Google Play in the Swedish, Danish and Spanish markets. The agreement represents a significant step in the firm’s international expansion, as players utilising Android devices make up roughly 45% of the mobile operating system market share in Sweden, 38% in Denmark and 90% in …

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Fresh Eight deal strengthens Sportradar’s marketing services

Fresh Eight

Sportradar has completed the acquisition of personalised messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill and LeoVegas. The acquisition is a further boost to Sportradar’s suite of marketing services, which already includes ad:s – a platform providing highly targeted programmatic advertising for betting and gaming businesses. Sportradar said that the Fresh Eight deal strengthens its …

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LeoVegas launches ‘LeoUniverse’ marketing initiative

Online betting operator  LeoVegas has launched its ‘LeoUniverse’ marketing campaign, introducing the fictitious Chief Entertainment Officer, ‘Leo,’ who will ‘work’ at the company’s headquarters. The new commercial concept will create a unified communication strategy consistent across all markets, and will be launched with localised adaptations during the first quarter of 2021. Sarah Krusell, Marketing Production Director at LeoVegas, explained ”Offering …

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LeoVegas wary of tricky markets despite record Q4 performance

LeoVegas AB has reported its ‘strongest fourth quarter ever’ but has found going tough in its core Nordic markets. Changes in regulations in both Sweden and Norway, and large tax increases in Denmark have caused the company’s Nordic profile to strain, but the group has still been able to report adjusted EBITDA growth of 25 per cent for the full …

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Marathonbet becomes latest operator to integrate GiG Comply

Marathonbet has become the latest company to sign an agreement with Gaming Innovation Group (GiG) in order to integrate the GiG Comply compliance tool. GiG Comply is tailored to cover market-specific legislation and advertising standards, ensuring Marathonbet meets compliance requirements in various territories. The self-service marketing compliance software will allow Marathonbet to establish checklist perimeters with specific criteria to scan …

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Cristina Niculae joins Interactive Gaming Group as new CEO

Multi-platform iGaming marketing firm Interactive Gaming Group (IGG) has strengthened its board with the appointment of Cristina Niculae as the new CEO. Niculae has over 17 years of experience in business leadership roles. Most recently, she held the position of Chief Strategy Officer at GiG, having joined the company in 2017 as the Chief Operating Officer of its iGamingCloud business. …

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Winning Post: Playing it straight on black market threats

Regulus Partners sets the record straight on how betting incumbents should represent black market threats, where the emphasis should be placed on understanding player habits and protecting integrity over market size impacts.   Whenever a regulator or government seeks to make ‘illiberal’ changes to gambling policy, the dangers of a black market will almost inevitably be wheeled out in evidence …

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