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LeoVegas continues football brand expansion netting Norwich City ‘Principal Partnership’

Nordic Nasdaq-listed European online gambling group LeoVegas AB has continued its brand expansion within the UK market, by announcing that it has secured a three-year ‘Principal Partnership’ deal with Norwich City FC. Seeking to promote its online casino and sports betting products, LeoVegas brands will be displayed on Norwich City’s match day shirts, as well as on the football club’s ... Read More »

Ace! LeoVegas serves up ‘Summer of Tennis’ campaign

LeoVegas is betting big on tennis this summer, with the mobile betting specialist operator announcing its ‘Summer of Tennis’ campaign. Launched this week, LeoVegas Sports will allow for ‘its customers to bet on every single point made across all tennis competitions this summer’. As a player incentive, LeoVegas is adding hundreds of pounds of free bets and a chance for ... Read More »

LeoVegas nets ‘Sponsorship Double’ with Brentford FC

Championship football club Brentford FC has signed a two-year agreement with LeoVegas Group AB, which will see the LeoVegas online betting and gaming brands become the official ‘Shirt’ and ‘Title’ sponsors of the West London club. Securing sponsorship terms for the start of the 2017/18 EFL Championship (start date 4 August), LeoVegas will promote both its online casino and sports ... Read More »

Standing out from the crowd: LeoVegas delivers SEO advice to affiliate partners

LeoVegas

LeoVegas has encouraged its affiliate partners to stand out from the crowd by connecting better with long-tail keywords, improving load times and making regular checks on website rank. As part of its Affiliate Academy, launched in December of last year, the Swedish-based gaming operator promoted the value of long-tail keywords to establish better communication between a website or blog and ... Read More »

Betting on Sports announces eight conference tracks ahead of September event

SBC Events has increased its focus on industry leading content and thought leadership debate at this year’s Betting on Sports conference (#boscon2017 13-15 September) to meet the demands of organisations sending staff from multiple areas of the business. The second incarnation of the largest international sports and betting trade conference will introduce no fewer than eight conference tracks combined with ... Read More »

97.4% of attendees recommend Betting on Football

Betting on Football

Betting on Football 2017 has been hailed as a great success with 97.4% of visitors to the conference saying they would recommend it to a colleague, according to a survey carried out by SBC Events. Delegates, sponsors, speakers and exhibitors from the 3-5 May event also rated the networking opportunities at Stamford Bridge as 70% ‘excellent’ or ‘very good’ while ... Read More »

Johan Styren departs as CEO of LeoVegas Malta

Updating the market, LeoVegas Group AB has informed that Johan Styren has officially stepped down from his leadership position as CEO of LeoVegas Gaming Ltd (Malta subsidiary). A founding team executive, Styren has led LeoVegas Malta operations since 2012, joining the mobile first operator from Unibet Plc. LeoVegas governance informs that Styren will continue as a director of the company ... Read More »

LeoVegas returns to profit in Q1 2017

Completing its first full year as a Nordic Nasdaq-listed enterprise, LeoVegas Group AB has recorded strong organic growth within its product verticals as the company seeks to expand its footprint beyond its home markets of Scandinavia. Presenting its Q1 2017 financial update (period ending 31 March), LeoVegas would announce a corporate revenue lift of 49% to €44 million (Q1 2016: ... Read More »

LeoVegas launches Big Time Gaming event via livestream

Big Time Gaming

Mobile gaming specialist LeoVegas has teamed up with Big Time Gaming and LetsGiveItASpin to deliver game changing betting events for live casino streamers. The Swedish-based operator will be revealing ‘Danger High Voltage’, the latest slot from Big Time Gaming, via live stream on 3 May, before making the game available to all its customers for a week via the NYX ... Read More »

SBC delivers global market perspective at Betting on Football

Market Profile #bofcon2017

The final agenda for Betting on Football has been released, with Mr Green CEO Jesper Kärrbrink just one of the star names signed by SBC Events to deliver a global perspective on the football betting market at Stamford Bridge (3-5 May). The former Svenska Spel CEO will be speaking on the Scandinavian panel at Betting on Football alongside Danske Spil ... Read More »