BetMGM’s launch in the UK has attracted some criticism directed to the Advertising Standards Authority (ASA) over the use of an advert featuring high-profile comedian Chris Rock. Three complaints have questioned the use of Rock as a brand ambassador based on suspicions that he might attract an audience under the age of 18. The ad itself aired on 4 October …
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The UK’s Advertising Standards Authority (ASA) has issued its response to two recent cases of gambling advertising and their potential appeal to under-18s. LeoVegas’ BetUK The first ad was produced by the LeoVegas brand, BetUK, and was heard on the radio in September last year. In it, former English football player of Nigerian descent Adebayo Akinfenwa in his role as …
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BetUK has been named Blackburn Rovers’ sleeve sponsor for tonight’s FA Cup fifth-round match against Newcastle United. Taking place at Ewood Park, the LeoVegas-owned operator’s branding is set to be present on Blackburn’s kit as they play against the Premier League side – broadcast on BBC One and via BBC iPlayer. Sam Behar, Director of UK, Ireland, and Sponsorships at …
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Niklas Lindahl has announced that he has ended his tenure as Global Chief Marketing Officer (Global CMO) of LeoVegas AB. The announcement was made via a LinkedIn post, in which Lindahl thanked LeoVegas colleagues for “the most amazing 5 years in my career. It has been a great ride. I will miss you all. LeoVegas is a one-of-a-kind company. Having …
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Blackpool FC, with its principal partner LeoVegas, are demonstrating solidarity for Safer Gambling Week. During this Saturday’s (18 November) home fixture against Shrewsbury Town, the operator’s regular branding on the front of all home shirts will be replaced by key messaging and logos surrounding safe betting practices. Sam Behar, LeoVegas Group Director of UK and Ireland, commented: “Responsible gaming is …
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LeoVegas has announced a campaign in the North East to try and attract employees with the help of Newcastle United. Being based in Newcastle itself, the MGM Resorts subsidiary has released a short film showcasing all the available jobs currently open at its regional branch, together with the Premier League side with which it currently holds a partnership contract. In …
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LeoVegas Dutch vision has been realised as the MGM Resorts-owned betting and igaming group celebrates its return to the Netherlands after a two year absence. The Kansspelautoriteit (KSA), the Dutch Gambling Authority (DGA), granted the Swedish international operator a licence in July, which permitted its 21 Heads Up Limited subsidiary a five-year licence. In today’s (4 October) update, LeoVegas revealed …
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BetMGM UK has become the latest international betting brand to secure a presence in the Premier League, partnering with Newcastle United. The agreement marks a quick move for the MGM Resorts betting brand to establish visibility in England’s top-flight football league following launch in the market earlier this month, with its UK HQ also located in Newcastle. Brand visibility around …
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Kambi and LeoVegas have detailed continued momentum for their long-standing partnership, with the former supporting the UK launch of BetMGM. A so far solely US-facing brand of the MGM Resorts International group, BetMGM is being taken live in the UK using LeoVegas’ platform and utilising Kambi’s sportsbook services, including its Bet Builder and AI-powered algorithmic trading capabilities. LeoVegas Group has …
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LeoVegas has announced a deal to become the official training kit partner of Wolverhampton Wanderers. The Malta-based operator’s branding is set to feature on the first team training kit of the Premier League side for the 2023/24 season. Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, commented: “LeoVegas are proud to partner with Wolves, one of the …
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