Tag Archives: Championship

Sky Bet launches #StepUp campaign as EFL Play Offs commence

Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …

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bet365 reduces Stoke City debts by £160million

Bet365 Group, the owner of Championship side Stoke City FC, has announced that it is reducing the debts of the club’s holding company by £160million. In looking to underline the owner’s continuing long-term commitment to the club and its funding, the firm converted £40million of shareholder loans into equity in Stoke City Holdings Limited and have also waived £120million of …

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BK8 expands to UK market in Huddersfield Town partnership

BK8 has become the official global betting partner of Championship team Huddersfield Town for the remainder of the 2021/22 season. The gambling firm’s logo is set to become visible on several club assets, including match day perimeter board advertising and on the players’ non-match day training kit. BK8’s European Managing Director, Michael Gatt, commented: “We are absolutely delighted to have …

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EFL Chairman takes stance against betting sponsorship ban

Chairman of the English Football League (EFL), Rick Parry, has spoken out against a ban on sports betting sponsorship arrangements, citing financial concerns for lower league teams. Speaking to the Financial Times (FT), Parry remarked that a betting sponsorship ban would be ‘catastrophic’ for smaller football clubs ‘in the wake of the pandemic’. Parry’s comments come two months after it …

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EFL stands by betting sponsorships ahead of Gambling Act review

The English Football League (EFL) has backed its approach to betting advertising and its relationship with the UK gambling sector amid heightened political scrutiny. Publishing a statement on Sunday following a Sunday Times report suggesting that gambling sponsorship is going to be banned, the EFL underlined its duties in maintaining that betting advertising and sponsorships across its leagues and competitions …

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EFL urges government to rethink gambling sponsorship ban

The English Football League (EFL) has urged the government not to impose a blanket ban on gambling sponsorships, citing concerns that it could drive more clubs into administration. Published yesterday, the House of Lords Gambling Select Committee’s report ‘Gambling Harm – Time for Action‘ recommended a ban on sports teams kit sponsorships and venue advertising. If implemented, the recommendation gives …

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Middlesbrough signs up in support of #RGWeek19

English Football League (EFL) Championship club Middlesbrough has signed up to support  Responsible Gambling Week 2019, a public campaign attempting to trigger a national conversation about what it means to gamble responsibly. As a result of this announcement, Responsible Gambling Week 2019, which takes place from 7 November to 13 November with the hashtag #RGWeek19, will now see the support …

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SBC’s On The Ball – Chelsea, The EFL and Real Betis

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …

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