FeedConstruct Badminton

FeedConstruct eyes ‘finest entertainment’ via Badminton International resumption

The Badminton International Infinity Cup has resumed its partnership with FeedConstruct, granting the latter exclusive video streaming rights.

FeedConstruct, BetConstruct’s real time sports data and digital content provider, assumes rights to both the aforementioned video streaming but also betting data.

The duo are targeting enhanced fan experiences via FeedConstruct’s offering, with the firm releasing a statement saying: “We are committed to delivering the finest sports entertainment to our partners worldwide.   

“The Badminton International Infinity Cup tournament is an exciting addition to our portfolio of sports events, and we are proud to offer our partners exclusive access to its betting data and video streaming.”

The Badminton International Infinity Cup launched at the beginning of March, with the goal to deliver between 15 and 18 matches every day for a monthly total of around 400 to 450 match day events, each starting at 5am and lasting until 5pm CET.

The tournaments included are the International Infinity Cup – Group A and B, International Infinity Cup – Doubles, International Infinity Cup – Mixed, and International Infinity Cup – Women. 

Speaking to SBC last year in Barcelona, Harutyun Grkikyan, FeedConstruct Vice President of Strategic Partnerships, emphasised the importance of streaming and fast betting data as central to the customer experience. 

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