FeedConstruct has continued to extend its list of deals with basketball leagues, this time securing a partnership with the Damen-Basketball-Bundesliga (DBBL).
The agreement sees the Armenia-headquartered business gain access to the top division of German women’s basketball.
Every DBBL match of the season is covered in this multi-year deal, as it joins other basketball leagues including Nicaraguan divisions, Liga Superior de Baloncesto (LSB) and the LSB Femenil, Ecuador’s Liga Básquet Pro and Argentina’s Liga Nacional, to name but a few.
“Reliable, high-quality data is becoming increasingly important in today’s sports landscape,” said Anton Hefele, Chief Executive Officer of the DBBL.
“We are pleased to partner with FeedConstruct to expand the availability and accessibility of reliable data from our competition, creating new data-driven insights.”
It is not just basketball where FeedConstruct has been expanding its catalogue.
Recent months have seen the SoftConstruct subsidiary win deals with a wide range of football leagues across both Europe and the Americas.
These include Wales’ Novria Cymru Premier Division, the Ukrainian Premier League, Panama’s top two tiers in the Liga Panameña de Fútbol and the Liga PROM, as well as the Malta Premier League.
A slight deviation from the norm came in August, when FeedConstruct struck a deal with the World Baseball Softball Confederation and also the Central Asian Volleyball Association, but this latest deal sees the firm return to a sport which it is already more than familiar with.
Coming so late in the year, it likely represents one of the final partnerships of what has been a mammoth 2026 for the company.
Narek Harutyunyan, CEO of FeedConstruct, added: “The commercial trajectory of women’s sports is one of the most compelling growth vectors in our industry today, which makes the DBBL a highly dynamic, premium European asset.
“By integrating this competition into our global data and streaming infrastructure, this partnership equips our global network to meet the rising demand for women’s basketball.”
