Basketball is big business for SoftConstruct in 2026, if the company’s series of commercial partnerships this year is anything to go by.
The Armenian betting tech firm’s streaming and data rights company, FeedConstruct, has signed a deal with Nicaragua’s two top basketball leagues.
The deals cover every match across both the Liga Superior de Baloncesto (LSB) and the LSB Femenil, and encompasses streaming and data collection.
FeedConstruct states that the agreement will deliver a “continuous, high-volume pipeline of premium basketball content” for its global network of betting operator partners.
The London-headquartered company states that the acquisition underpins its “ongoing focus” on extending core data and low latency streaming capabilities in high-growth markets.
With much of the betting industry flocking to Latin America in recent years as the launch of Brazil’s regulated betting market drove growth across the region, it’s easy to see why FeedConstruct sees a lot of potential in these markets.
“Basketball in Central America is experiencing commercial and competitive growth, with Nicaragua’s LSB standing at the forefront of this regional surge,” a FeedConstruct statement read.
“Known for its fast-paced gameplay and high-scoring matchups, the LSB consistently produces top-tier talent.”
The firm has been particularly focused on basketball this year, having signed deals with Ecuador’s Liga Básquet Pro, the East Asia Super League, Argentina’s Liga Nacional, Liga Argentina, Liga Federal, Liga Femenina and La Liga Proximo, Chile’s Liga Nacional de Básquetbol, and Bolivia’s Libobásquet.
The deals with Nicaragua’s elite basketball leagues also follow a partnership with the country’s top football division, the Liga Primera, as well as the Copa Primera knock out tournament.
Outside of Latin America, the company has also clinched deals with Romanian and Ukrainian football tournaments this year.
The year has also seen the continuation of B2B betting deals, such as a March deal with B2C firm LV Bet and fellow B2B betting tech company BETER.
