Chris Murphy

Chris has written about the gaming industry in the UK and globally since 1990 as a reporter and editor at Coinslot International, Coinslot Review and EuroSlot magazines. He has covered some of the biggest stories in virtually every segment of the business, including the overhaul of the UK Gambling Act 2005 which transpired to be one of the most turbulent periods in gaming history for British operators and manufacturers of pay-to-play gaming products. Prior to joining SBC Global, Chris worked at Novomatic UK as media & communications manager with PR responsibility for several high profile brands including Astra Games, Bell-Fruit Games, Gamestec, Playnation, and RLMS Sales.

Soft2Bet 2024 report highlights a year of success and asks: WHAT’S NEXT?

SBC News Soft2Bet 2024 report highlights a year of success and asks: WHAT’S NEXT?

Igaming turnkey solutions provider Soft2Bet has published its 2024 Growth Report this week, highlighting what the firm cited as “remarkable financial and compliance success, product innovation, industry recognition, and forward-thinking insights from key executives and igaming experts”.  In terms of the headline statistics, the company reported doubled EBITDA year-on-year and a significant increase in consolidated group revenue. These milestones, it …

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SmartSoft: Driving home the importance of partnership & cooperation

SBC News SmartSoft: Driving home the importance of partnership & cooperation

According to Guga Gotsadze, managing partner at SmartSoft, forging partnerships isn’t simply a business strategy, it’s a core value that drives everything the company does. The firm recently hosted a three-day event in Georgia to celebrate its partners and present an exciting new project: the Partners’ Club. This gathering, said Gotsadze, was all about connection, collaboration, and a shared vision …

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Gen AI: Redefining how operators communicate with customers

SBC News Gen AI: Redefining how operators communicate with customers

Brendan O’Kane, CEO of OtherLevels, a leading supplier of real-time multi-channel experience platforms, both for live sport and igaming, explores why Gen AI is a game-changer for operators and how they can harness its potential to elevate their customer engagement efforts. Generative AI isn’t just a buzzword; it’s a transformative force reshaping how businesses communicate with their audiences. It promises …

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Altenar’s new Rewards System to generate more traffic through improved engagement

Altenar logo.

Sports betting software specialist Altenar has confirmed the launch of its new Rewards System, a standalone tool that operators can use to offer large prize pools with the aim of generating more traffic through an engaging user experience.  According to the firm, bets placed on pre-specified sports, championships, events or markets will be eligible for prizes, with betting activity used …

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Wall Street Football: it takes more than technology to emerge as a market leader

SBC News Wall Street Football: it takes more than technology to emerge as a market leader

Giovanni Bertoli, Co-Founder and CEO of Wall Street Football, talks about the rise of the company to becoming one of the betting market’s leading brands and how a ‘startup mentality’ has been instrumental in helping it be more creative, responsive and innovative.  Wall Street Football’s stated mission is to develop technologies that valorize data at the intersection of sport analytics, …

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David Yatom Hay: Accountability and a united front will be essential as regulations tighten

SBC News David Yatom Hay: Accountability and a united front will be essential as regulations tighten

Ahead of a high-profile panel appearance at SBC Summit Lisbon David Yatom Hay, General Counsel of Soft2Bet, calls for a unified approach from the industry in the face of ever-increasing regulations.  SBC: How much are you looking forward to addressing delegates at SBC Summit Lisbon and what do you hope to achieve from the exercise? David Yatom Hay: I’m very …

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Framme: well-executed gifting drives long-term player engagement

SBC News Framme: well-executed gifting drives long-term player engagement

Gifting and gambling tend to go hand in hand. Especially when it comes to working with VIPcustomers, the igaming industry utilises gifting as part of its customer engagement and player retention strategies. Framme is a company which helps its clients to give away prizes such as Louis Vuitton bags, branded PlayStation5s or concert tickets across Europe, North America and Latin …

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Incentive Labs: data is always at the heart of Incentive Games’ offer

SBC News Incentive Labs: data is always at the heart of Incentive Games’ offer

Incentive Labs’ CEO John Gordon and Head of Data Tiago Vieira offer an entertaining insight into the brand and how it is uniting diverse thinking within Incentive Games to be more than just a free-to-play games provider.  First off, can you explain the rationale behind launching Incentive Labs last year and how it fits in with the Incentive Games brand? …

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