Chris Murphy

Chris has written about the gaming industry in the UK and globally since 1990 as a reporter and editor at Coinslot International, Coinslot Review and EuroSlot magazines. He has covered some of the biggest stories in virtually every segment of the business, including the overhaul of the UK Gambling Act 2005 which transpired to be one of the most turbulent periods in gaming history for British operators and manufacturers of pay-to-play gaming products. Prior to joining SBC Global, Chris worked at Novomatic UK as media & communications manager with PR responsibility for several high profile brands including Astra Games, Bell-Fruit Games, Gamestec, Playnation, and RLMS Sales.

Logifuture and Mozzartbet extend Simulate partnership to Kenya and Serbia

SBC News Logifuture and Mozzartbet extend Simulate partnership to Kenya and Serbia

Logifuture, the B2B igaming services provider, has announced the expansion this week of its Simulate virtual gaming product into two new European and African markets. The move, which sees Simulate enter Kenya and Serbia, has been completed in partnership with Mozzartbet Group.   In a statement confirming the news, Logifuture described Simulate as cutting-edge gaming technology that “decides virtual results of …

Read More »

Playbook Engineering hires industry veteran Jonathan Chilton as new COO

Playbook Engineering hires industry veteran Jonathan Chilton as new COO

Global betting platform provider Playbook Engineering, has announced the expansion of its executive team this week with the appointment of Jonathan Chilton as its new Chief Operating Officer (COO). In a statement confirming the move, the firm said that the hire marks the latest in a series of appointments within the business over the past few months. Chilton’s arrival follows …

Read More »

Epom: exploring seasonality in advertising and how to deal with it

Epom: exploring seasonality in advertising and how to deal with it

Lina Lugova, Chief Marketing Officer at Epom, shares some deeper insight into the ways that seasonality impacts advertising. In a new survey, 86% of gamers turn off gaming websites because of excessive or irrelevant emails, text messages and push notifications, while influences such as major sporting events, good weather, major holidays, the financial crisis and political figures all have an …

Read More »

Bayes Esports and Team Snowball address the challenge of going global

Bayes Esports Team Snowball

Team Snowball’s CEO, Yun Hyeon Yoon, and Ahilleas Papantos, Director of Partnerships, Bayes Esports, talk partnerships, South Korean esports and the roll out of fan engagement solutions to a global audience.  Firstly, Ahilleas, can you tell us a bit about how this partnership with Team Snowball came about?  Ahilleas Papantos: Prior to joining Bayes Esports as the Director of Partnerships, …

Read More »

Sporting Solutions launches esports offering via Pandascore partnership

SBC News Sporting Solutions launches esports offering via Pandascore partnership

Sports betting technology firm Sporting Solutions has today announced that it will introduce its esports offering to partner and prominent esports provider Pandascore.   In a statement confirming the development, Sporting Solutions said that the integration with Pandascore provides its partners with all major markets for CSGO, Dota 2 and League of Legends, which will be delivered through Pandascore’s expert dedicated …

Read More »

Xtremepush’s Tommy Kearns: giving players a reason to stick with you

Xtremepush’s Tommy Kearns: giving players a reason to stick with you

Tommy Kearns, CEO of Xtremepush, reflects on the firm’s recent purchase of Thunderbite, the importance of a unified player journey and how the standard sports betting app doesn’t quite cut it anymore. Firstly, are you able to tell us more about the acquisition of Thunderbite and its significance on the igaming industry? The acquisition of Thunderbite by Xtremepush opens up …

Read More »

Better Collective appoints Brandon Boone in key communications role

SBC News Better Collective appoints Brandon Boone in key communications role

Better Collective North America has named Brandon Boone as its Vice President, Communications Strategy & Public Relations. His remit is to lead all communications for the North American brand portfolio, including Action Network, RotoGrinders, VegasInsider.com, Playmaker HQ, and Canada Sports Betting.  A statement from Better Collective noted that Boone brings more than 20 years of brand and corporate communications expertise …

Read More »

TalentBet: a tailored and knowledgeable approach to the art of recruitment

Sennette Lam, Director of Talent & Co-Founder, TalentBet

Sennette Lam, Director of Talent & Co-Founder at igaming and fintech recruitment specialist TalentBet, shares her view on what it takes to stand out as a recruiter in an industry that’s constantly seeking the very best talent. For those of our audience who are not already familiar with TalentBet, tell us about your company and give us a brief overview …

Read More »

Betsson’s Kay Hook and Ronni Hartvig: A bet really does make the difference

Betsson

Betsson Group opted for a global approach when it launched its new advertising campaign ‘A bet makes the difference’ last week. The initiative encompasses a series of commercials developed by the firm’s in-house advertising team, with direction coming from internationally-renowned Brazilian director, Rodgrigo Saavedra.f Betsson’s Global Brand Director, Kay Hook and CCO, Ronni Hartvig took time out this week to …

Read More »