SBC News Voice of the Sports Betting Industry
SIS will help online and retail operators to drive profitability after launching its revamped 49’s offering.
Rebranded as ‘The Original Live Draw’, the twice-daily 49’s draw has been given a new look but will retain its “strong heritage”. The 49’s offering will be supported by virtual horse and greyhound racing from SIS’ portfolio, as well as the Irish Lotto Bet product.
Jess Mills, Head of Product Proposition at SIS, said: “When we acquired 49’s it was always our intention to evolve the product offering to optimise the betting experience. Following months of hard work and working closely with our operator partners, we are proud to unveil the new-look 49’s offering.
“Product innovation is key to evolving 49’s, and while the iconic twice-daily draw remains, we are introducing new draw formats that will complement the offering and deliver greater betting opportunities.”
After acquiring the full shareholding of the 49’s business last year, SIS believes that its investment into the product range has helped “broaden its appeal and deliver new draws for bettors to experience”.
SIS has developed a new high-margin 39’s draw, which will take place every 15 minutes to provide more frequent betting opportunities.
The supplier noted that new products are expected to be launched later in the year, including a “new quick-fire draw format”.
